Consumer Behaviour-Travel and Tourism Essay

I want to do this! What’s This? .. . suitcases image by Alexander Ivanov from Fotolia. com Many factors influence travel and tourism consumer behavior. As of 2010, the global travel industry contributed 9. 2 percent of the world’s total gross domestic product, according to the World Travel and Tourism Council. People travel for work, to visit family and friends and for pleasure. When it comes to making choices about where and how to travel, multiple factors influence travel and tourism consumer behavior. Global Economy. Travel is often seen as a luxury, and when people are earning less or worried about earning less, they may eliminate travel from their budgets. As the world economy struggled in 2009 and into 2010, the travel industry suffered along with other businesses. According to the World Travel and Tourism Council, global travel and tourism was down nearly 5 percent in 2009, specifically due to a struggling economy. Still, as the economy bounces back, the tourism industry will as well. The World Travel and Tourism Council predicts a 3. 2 percent growth in the travel and tourism industry in 2011. Internet and Social Media Consumers have instant access to reviews and opinions about travel spots and accommodations around the world, as well as airlines, car rental agencies and other related travel companies. More and more, people turn to the Internet to research potential trips and seek out bargains. Thus, the Internet and social media can influence consumers’ travel choices. According to The Digital Letter, reviews on sites like TripAdvisor â€Å"can make or break a destination. † Prospective travelers can read reviews and find out if others found the hotel to be clean and the staff courteous, or if the â€Å"service [they will] receive is worthy of [their] time and money. † The Digital Letter points out that travelers can learn everything they want to know about a destination in a matter of minutes on sites such as Facebook, Twitter and Google. While a business’s website can also play a factor in consumer choice, if independent online reviews aren’t consistent with the company’s claims, travelers are likely to make a different selection. Personal Budgets Even with a bad economy, some people still need or want to travel. In 2010, savvy travelers have many ways to find deals online and cut their costs before heading out the door. Airlines offer online specials for discount flights and last-minute trips, and companies such as Kayak exist solely to gather the best travel deals on the Internet into one place, so shoppers can compare prices. Travelers no longer need to rely on the standard price for transportation or accommodations. They may now make their travel choices based solely on price. .

A Market Economy And In A Command Economy Economics Essay

Construction Economics is a nucleus topic to Quantity Surveyors which will use the cognition of it for future profession judgements. Quantity Surveying is besides known as Building Economist. Therefore, application of Economics is compulsory in building sector specially to be a qualified Surveyor. base replies larning will assist to cover important sum of capable country which I believe more effectual. The format of this assignment will follow the same inquiry order as given in the appraisal standard and some subheadings were added to presentation intents to better the quality of the reply.1. Question ONEQ1.i – Briefly explicate how scarce resources are allocated in a Market Economy and in a Command Economy. A market economic system is an economic status in which the production and distribution of goods and services takes topographic point through the mechanism of free markets led by a free monetary value system. It is reciprocally good and exchange between consumers and Producers. Market economic system is besides known as free market economic system and free endeavor economic system Typically a bid system is connected with a socialist or communist economic system. Largely, scarce resources are owned by authorities or province of the society. The authorities allocates sets resources, rate of growing and marks of production inA to people ‘s wants.A The authorities will make up one's mind the distribution of concluding income and wealth. The market monetary values are minimum alteration and queuing rations for scarce goods can be expected from such a system. Scarcity is kind of tenseness between our limitless wants & A ; demands and the limited resources in the planet. Insufficient production from limited resources to carry through the human wants and demands are take a firm standing for this planetary issue. Production of goods, ingestion of goods and services in return for money is the basic construct of an economic system. Scarcity of resources shall non depend with the type of the economic system. In a bid economic system if a commercial value of such resources can be pre determined, it would be low-cost to everyone. However, the monetary value of such resource would be really high in a market economic system. Q1.ii – See the undermentioned demand and supply informations of Product X. Price ( Rs. ) Demand Quantity ( Units ) Supply Quantity ( Units ) 10 900 80 20 800 180 30 700 280 40 600 380 50 500 480 60 400 580 70 300 680 80 200 780 Table 1 Use a graph paper to pull the demand and supply curves for Product X and find the followers Market equilibrium monetary value – Rs.51.00 Market equilibrium measure – 490 units Graph 1 Q1.iii – Explain the consequence of subsidies and revenue enhancements utilizing the demand and supply curves Effectss of subsidies: – Price $ /unit Supply Curves Consumption Demand Curves S Sub P s ‘PhosphorusP s Q s ‘QSecondGraph 2 Supply curve will switch to the right in Subsidies on production until the perpendicular distance between the 2 curves is equal to the per unit subsidy. This will diminish monetary value paid by the consumers and increase the monetary value received by the manufacturers, when other things remain equal. Otherwise, demand curve will switch to the right a subsidy on ingestion. This will diminish the monetary value paid by consumers. Besides it will increase the monetary value received by manufacturers by the same sum as if the subsidy had been imposed on the manufacturers, when other things remain equal, Although in this instance, the new market monetary value will be the monetary value received by manufacturers. The terminal consequence, once more, is that no affair who is subsidized, the monetary values manufacturers and consumers face will be the same. The analysis of the consequence of a subsidy is basically similar to enforcing a revenue enhancement. A subsidy is simply a negative revenue enhancement. Subsidy consequence will switch the supply curve downward by the sum of the subsidy. Efficaciously this causes an addition in supply. Effectss of revenue enhancements: – Impact of a 50 cents Tax Levied on Buyers Supply – S1 Monetary value of Ice Cream Cone Measure of Ice Cream Cone Equilibrium without revenue enhancement Equilibrium with revenue enhancement $ 3.30 $ 3.00 $ 2.80 Monetary value purchasers pay Monetary value without revenue enhancement Monetary value Sellerss receive 0 90 100 D1 D2 Graph 3 Taxs are used to raise money for the authorities Taxs are discourage market activity When a good is taxed, the measure sold is smaller Buyer and Sellerss portion the revenue enhancement load Who bears the load of revenue enhancement the most Q1.iv.a – Briefly explain the undertaking appraisal method of Net Present Value ( NPV ) method The Net Present Value of a undertaking is the amount of present values of discounted benefits and costs ( A negative value can anticipate as the cost here ) In general it is the difference among hard currency flows in present and future. Once the all future hard currency in subtraction, present hard currency out of the undertaking, the terminal consequence would give the NPV. NPV is a cardinal tool in discounted hard currency flow analysis to measure long-run undertakings and besides it is a standard method for utilizing the clip value of money. 56bdc7353b83add5f8b9bf9ab910465e.png When, t = the clip of hard currency flow, one = price reduction rate, Rt = net hard currency flow Q1.iv.b – A building company wishes to put aside adequate money today in an involvement bearing history to hold $ 100,000 five old ages from now for the purchase of a replacing piece of equipment. If the company can have 12 % involvement on the investing, how much should be set aside now to accrue the $ 100,000 five old ages from now? F = P ( 1 + I ) N P = F / ( 1+i ) N P = 100,000 / ( 1+0.12 ) 5 = $ 56,742.69 Q1.iv.c – What is the one-year sedimentation that has to be made at the terminal of twelvemonth if Rs. 500,000 is to be accumulated after 15 old ages at a bank where involvement rate is 7 % per annum? A = F { i/ [ ( 1 + I ) n-1 ] } A = 500,000 { 0.07/ [ ( 1 + 0.07 ) 15-1 ] } A = Rs. 19,897.312. QUESTION TWOQ2.i – Briefly explain the four market constructions you have studied. There are four classs of market construction exist in an economic sciences. Perfect Structures Monopolistic Competition Oligopoly MonopolyPerfect StructureThis is a conjectural economic system in which no consumer or manufacturer has any market power to take a firm stand the monetary values described perfect construction. This sort of market based on six premises. Atomicity. Homogeneity. Perfect and complete information. Equal entree. Free entry. Individual purchasers and Sellerss act independentlyMonopolistic CompetitionMonopolistically Competition house acts like a monopolizer. The house will be able to act upon the market monetary value of its merchandise by altering the production rate of the merchandise. There are four sub features of a Monopolistic Competition market. Many consumers and manufacturers in a given market Non-price differences among the rival ‘s merchandises can be preserved by consumers. Barriers to entry and issue to the market. Degree of control over monetary value to manufacturers The features of monopolistically competitory market are about the same as in perfect competition, with the freedom of heterogenous merchandises, and that monopolistic competition involves a great trade of non-price competition.OligopolyMarket or industry is dominated by a little figure of Sellerss in an Oligopoly market. The determination of one house influence, and are influenced by the determination of other houses. This involves higher hazard of collusion in markets and industries.MonopolyMonopoly exists in an economic system when a specific person or endeavor has sufficient control over a peculiar service or merchandise. That will do to find the footings on which other persons shall hold entree to it significantly. Largely, in monopoly economic system, the authorities statute laws restrict to come in in to the monopoly market. In Sri Lanka, there was a period, where Shell gas had a monopoly control over domestic gas monetary values which the demand side suffers lot due to monetary value hiking. Q2.ii – Do you believe a monopoly is good for the society? In what peculiar state of affairs a monopoly would be appropriate? Discuss Monopoly economic system will non give a competitory monetary value for clients for a good or service. This happen specially the control over the monopoly Markss retain with private sector. Therefore, clients largely suffer if the monopoly is under private sector control. However, an economic system over public sector control would do different status towards clients. Such organisation will stand as none net income organisations. The purpose is established towards public satisfaction. Railway section, postal service, toll roads are illustrations for monopoly services provides by the authorities for the low-cost value. Q2.iii – The undermentioned tabular array gives the labor input per twenty-four hours and the end product per twenty-four hours of a certain undertaking carried out by a Contractor. Complete the following table demoing the contractor ‘s economic costs. Assume the day-to-day pay rate per worker is ?50 Labour per twenty-four hours Output per twenty-four hours Fringy Merchandise Variable Cost Average Cost Fringy Cost 0 0 1 5 5 50 10.00 50 2 12 7 100 8.33 50 3 20 8 150 7.50 50 4 31 11 200 6.45 50 5 40 9 250 6.25 50 6 46 6 300 6.52 50 7 50 4 350 7.00 50 8 52 2 400 7.69 50 Table 2 Pull the graph of variable cost curve Graph 4 Pull the graph of fringy and mean cost curves ( on one graph ) Graph 53. QUESTION THREEQ3.i – In what manner does the building industry differ from the fabrication industry? Explain your reply with appropriate illustrations. Manufacturing tends to do the same merchandise over and over called as line production. But building makes a alone merchandise, one at a clip. Soap Manufacture would bring forth 100s of soaps per twenty-four hours and it would go on. But building a edifice is alone and a one end of 100s yearss attempt. Once the building work is completed, it moves to following location in a certain clip period. But Manufacturing is go oning in a lasting topographic point like mills, workshops or paces which will non alter the location clip to clip under normal fortunes. Builder will travel to new site after passing over the old undertaking to its proprietor. A undertaking for today could be in Galle whilst the following undertaking in following twelvemonth in Kandy to the same contractor. The building merchandise would devour a long clip before it reaches to concluding result. But fabricating is required short clip. To finish the southern freeway it took 12 old ages from Galle to Colombo. But to fabricate vehicle suites to go in main road may merely take few hours in a large Fabrication pace in Japan The building industry is more consequence oriented. The client concern and ever insist to keep the consequence in to his demand. In fabrication industry, the client or end-user engagement is really rare. The fabrication industry is more with procedure oriented. The workers purpose is to keep the procedure, efficiency and efficaciously towards what they produce. Construction of a land grade edifice, client will name his squad to do certain the undertaking is being delivered in to his demand. But in fabricating a computing machine, no 1 knows who is the terminal user or who is traveling to have it. So the quality is fixed and end-user must follow with available quality. Potential change can be happened during building. But in fabrication is pre defined. So no alterations would go on unless otherwise, bring forthing a new merchandise with different marks. Typical house contraction, the proprietor may wants to alter the original design clip to clip. But in fabricating paracetamal tablet will ne'er alter its ingredients. Manufacturing points are off the shelf but building is non. An point which has been manufactured can be purchased from a store. But building undertaking would non be available due to mainly the cost of making so. Q3.ii – Explain the importance of authorities intercession in the building industry with appropriate illustrations. Government intercession to the building industry is more of import due to Nemours grounds. In Sri Lanka, Institute for Construction Training And Development ( ICTAD ) has been established as the regulative organic structure for Construction Industry. So it will do a clear image how Sri Lankan authorities has intervened to the industry. To do certain the building would non harm the environment and pubic: – As a consequence of improper building behaviours and Acts of the Apostless, it would potentially foul the environment and injury to the public public assistance. To supervise or to modulate such from building activities, it is compulsory engagement of authorities for building industry. To do certain the building is suite with town program: – As a consequence of hapless planning, the metropolis country would be supplying best service choices to public convenience. Therefore, it is of import the building site to follow with town program. To avoid corruptness and to do certain the terminal user or client gets the best value for his money Construction is the most reasonable factor behind a development of a state. In the manner for development, the positive influence to promote the building by a authorities will do a important part towards a developed state. To do certain the authorities is gaining due revenue enhancements: – The chief income for a authorities is revenue enhancements. Every different industry, merchandise, or services, authorities will hold its ain part of income as revenue enhancements. To do certain the authorities is acquiring due revenue enhancements for the contraction, the intercession is of import. Particular grants: – In Sri Lanka, as an action to promote the building industry, authorities has non charged revenue enhancements against the contraction vehicles. Government ever to do certain the cement monetary value of the state to remain in a low-cost zone for the populace. Education degree and Construction Professionals: – By bettering the instruction system and increasing the Construction Profession in university plan is besides a good intercession by authorities to do the industry live in the state. Duties of Regulatory Body: – Contractors are registered in the ICTAD to make the trust on building clients. Price bulletin publish by authorities besides help to cipher the sum of existent monetary value escalation within a concern period.4. DecisionThis appraisal was significantly enhanced my cognition towards the Construction Economics topic. Some countries are really of import like for Net Present Value non merely merely for a Quantity Surveyor or Economist, but for any sensible adult male who make investing or do any minutess with a bank to set up or be after the investings efficaciously. I strongly believe that I will be able to use the cognition on the topic to confront future challenges on the profession. The all inquiries were answered and provided all sufficient information as required..5. RecommendationThe inquiry base reply format will be given a more specific testing of pupil ‘s cognition. The inquiries were asked in this appraisal have been covered more of import country of jurisprudence and contract. Knowledge and minimizing on some of import theories are of import to any profession. Therefore, I suggest adding the Economicss topics to other suited professional instruction systems.

Hong Kongs Approach to Financial Stability Essay - 1

Hong Kongs Approach to Financial Stability - Essay Example The fact that during a crisis there is a limited amount of time to solve the crises situation makes it even more difficult. Most of the crises oppose as threats to major organization and thus if not properly dealt with results to serious consequences to the organization. It may be the downfall of the certain organization or company facing the crises. Most of the financial organization lack a crises manager whose main work is to foresee the unpredictable circumstances or events that pose as a threat to the organization. This makes it even more difficult to face the problems. Planning in detail for response to as many potential crises is crucial. Due to the financial constrains that most of the organization face it becomes very difficult to set a lot of funds aside to plan in response for a crisis? Establishing monitoring systems to foresee the threats in an organization is also very expensive. Training and the establishment of a crises management team is very crucial which little financial organization take for granted. It becomes very difficult for an untrained team to handle crises and in many cases; they will mismanage the crises (Chan et al, 102). Because of the recognition that financial crises are probably unavoidable; the authorities in Hong Kong have maintained a conservative approach to regulatory and supervisory policies. a number of policies have been carried out in the Hong Kong’s Approach to ensure that there is financial stability in avoidance of crises. If there were better warning signs and indictors, organization could have the ability of avoiding major crises such as the trans-Atlantic financial crises. Many warning indicators have been set in the many departments to alert organizations in case of any crises to result. Market intelligence is also an important strategy employed by the different organizational departments when dealing with crises. Cooperation between essential organizational departments has also

The Black Sox Scandal Research Paper Example | Topics and Well Written Essays - 4250 words

The Black Sox Scandal - Research Paper Example Charles Comiskey, the owner of the team, had invested heavily into the team to build a formidable squad that he hoped would dominate the game in the future. It took him only two seasons to attain his goal, and his club won the 1917 World Series.2 The team went on to dominate the league past the 1917 season. This dominance was to be tested in 1919 when the Chicago White Sox was to play debutants Cincinnati Reds in the World Series. When America joined the First World War, the 1918 season was shortened as many players went overseas to fight. The remaining players went to work in steel mills to avoid the draft. At the end of the war in November, the same year, Comiskey got back to rebuilding his team. He recruited new players to boost his team. At the end of recruitment, he had assembled a very strong team. Though he had the money to recruit good players, Comiskey was a tightwad when it came to remunerating his players.3 The players often complained of the low pay, but Comiskey ignored them. He paid players of the same caliber different salaries leading to disputes among the players. Most of his players did not have money, and the discrimination made some feel exploited. Comiskey was a darling of the media and often spent a lot of money hosting the media at luncheons with expensive food and wine. On the other side, he was not willing to pay his players better salaries. Despite this, the players continued to perform well on the pitch. The squad of great players like Cicotte, Williams, Jackson and Weaver seemed poised to win the World Series. The Cincinnati Reds were underdogs then, as it was their first National League pennant. Opinion was in favor of the Chicago whites. Odds makers predicted that the win would go to the Chicago White Sox.4 It was almost popular belief that the matches would just be a formality. No one thought that the White Sox would lose, but they lost right from the first game. The loss was intentional, as it was orchestrated by the players who were recruited to fix the matches. This first loss sent a message to the match fixers that the deal was on. A loss on the second game raised some eyebrows. The mode of play by the star players became highly questionable. William Gleason who coached the team all season suspected something was wrong right from the first match and took up the issue with Comiskey. The issue was forwarded to the League president who ignored matter.5 With the match fixers sticking to their deal, the Cincinnati Reds did not have a hard time in the field. The Cincinnati Reds became the eventual winners of the 1919 World Series. The Fix The exact details about what transpired in the period prior to the World Series are difficult to comprehend. The explanation on how the scheme was executed was pieced together using the details that were given by some of the conspirators. The general idea was that the players who agreed to participate in the fixing were promised payment totaling to $100,000 over the period th at the games were to take place. The group was led by Gandil who was approached by Sullivan about fixing the matches.6 It comprised of players who were lowly paid. Gandil was getting ready to retire and wanted to go out with a good ‘retirement package’.

Assignment 6 Essay Example | Topics and Well Written Essays - 500 words - 3

Assignment 6 - Essay Example Most of the explanations associated with destination management define it as the progression that comprises of resolutions taken on diverse stages which creates a new chapter of commercialization of the tourism Industry. All a DMC demands are to control and manage the flow and orders in collaboration with local businesses and services providers (Downing, 84; Presenza, 33). The main objective behind the establishment of every DMC is to focus on fulfilling tourists’ expectations. This paper presents the concept and operations of DMC along with an introduction of three DMCs located in the Bay Area along with the summary of their functions and operations. The intention of this paper is to stress the importance of the destination management in the contemporary tourism and to emphasize the added value creation process. Destination management Companies (DMC) major role is to manage and market the destinations and provide tourism services with excellence. Destination management Companies can be national, regional or local, based on the area they cover in providing services. These companies require to be centered on consensus-based approaches amongst the stakeholders and provide sufficient suppleness to adaptability for the management of organization of destinations. DMC are the companies that market the destinations to get maximum business, delivers outstanding services to their clients whether they are businessmen or tourists and confirms favorable settings for expansion and growth of tourism and their business. In order to understand how a DMC operates, three different DMCs located in the Bay area have been identified. The First Incentive Travel is a Destination Management Company in based in New York, offers to assist with formal meeting requirements, keeping the emphasis on the company and its clients with exceptional services. Its collaboration with other

Consultancy Report for Anthonys Orchard Case Study

Consultancy Report for Anthonys Orchard - Case Study Example The trend analysis of the company’s key items in the income statement and the statement of cash flow. In addition, the company has three business units (the prepared apple products, pick your own apples and community events). An analysis will be included that evaluates the contribution of each of the business units to the company’s total revenue. Fourth, using the company’s sales, profit and costs, an analysis to assess the effects of the changes in sales and costs on the company’s profit will be included (CVP analysis). Fifth, based on the company’s budgeted income statement, statement of financial position and cash flow statement, a what if statement will be conducted to evaluate the effect on the company’s financial position, of changing some assumptions. In this section, investment appraisal tools such as ARR, payback period, the net present value and the internal rate of return will be consulted to aid decision-making concerning the proposed investment. Thereafter, using the basic rule for accepting or rejecting projects as stipulated by each of the mentioned appraisal tools, an investment advice will be provided. If the results of the appraisal, points that the project is worthy to be pursued, the company will need a substantial amount of funds to facilitate the acquisition of the equipment. Consequently, an analysis of the alternative sources of finance (including the advantages and disadvantages will be provided) to enhance the choice of a preferred source of finance based on the company’s capital structure. This section will include a balanced scorecard developed to aid the measurement of the company’s performance. In addition, the effect of expanding the company’s on the company’s performance will also be

Evaluate the role played by Britain in shaping modern Australian Essay

Evaluate the role played by Britain in shaping modern Australian society and political culture. Does the term 'Austral Briton' still hold any relevance - Essay Example A good and profound example is the Head of State who is the current Queen of England. The other is the Union Jack symbol in the Australian flag. Many Australians as at the WWII either descended from Britain or were actually having direct ancestral links to Britain2. This paper will therefore discuss the role played by Britain in shaping modern Australian society and political culture while shedding light on whether the term ‘Austral Briton’ still holds any relevance. Before the 1st World War Australian inhabitants especially the ones born there or had their ancestry trailing from Britain or Ireland were being termed as ‘Aussie’ colloquially. This was rather a term that denoted ability to survive through hard times and later was more defining as it distinguished those born in Australia and immigrants3. This latter distinction was coined during and after the 2nd World War. The nation was originally a British penal colony from 18th century and more precisely from 17884. The continent had been seen to be one that is full of hardships by Joseph Banks who went further to suggest that convicts should be taken there from Britain. It is in 1788 that the first batch of convicts docked at Botany Bay5. This first fleet comprised of marines, men and women convicts. The following years saw an increased movement to Australia as more convicts were being shipped and being taken further inland. The women population among the convicts was just 20 perc ent. This disparity between men and women convicts went a long way to shape the current mateship ideology. This transportation of convicts to Australia however came to an end officially in 1850. More and more people started to stream in from various nationalities but the biggest number was from Britain making them dominate the demographics of Australia6. Australia was a region of the earth where democracy did not exist as a formal system of ruling masses up until the colonisation by the British. Most

Cabinet Lock Controller Assignment Example | Topics and Well Written Essays - 750 words

Cabinet Lock Controller - Assignment Example For all that are not very conversant with whatever solution that is designed, just as the managing director who comes from a mechanical engineering background and so does not fully understand the diverese differences between the differing standards and the , real-time and strewn operating systems platform that is applied here. For puposes of these sort of people, it is hence therefore vital to elaborate give a short explanation of the specification and proper explanations of the source codes that are give an explantion of the working of the digital lock cabinet (Breitenstein & Langenkamp 2003). It has a project has been kept simple and within the constraints of efficient coding to avoid the possibility of mixing too many issues that would lead to hacking. The ideal thing that the cabinet lock would stand in prevention of is a Brute Force attack. This is the reason that this sort of solution on developed to come up with an efficient digital lock for a cabinet is that there has to be effective permutations that will make it almost impossible for an attacker. The basic cabinet lock that has been made for the company uses a set of five Digits and a further Master Lock that uses another set of 10 digits. This makes it very hard, mathematically, for any user to crack the codes. The intruders that are trying to break into the system find that they just have to have the simple pass code for them to gain access to the cabinet. The way the program has been designed to run is that, there has to be a cycle using two buttons that will come up with the codes (out of the 16 codes that ar e available), the third button will select the code from these 16 codes and a trigger will be sent and the authorization will be allowed (Al-Araji et al., 2006). The input of these codes that give the user with whatever login credentials and from any authentication levels that would be applicable per se will be captured by a keypad (a 4x3 Keypad) The

The Greek Debt Crisis Assignment Example | Topics and Well Written Essays - 2000 words

The Greek Debt Crisis - Assignment Example This paper is inclined towards analyzing the debt crisis of Greek. The debt crisis is considered as an important point for discussion. The countries have to encounter various financial constraints due to the debt crisis. The main reason for the Greek crisis is the weakening of the economic assistance and support. The Greek debt crisis has captured the attention of the people across the world. The main cause of the sovereign Greek debt crisis is due to the failure of the government in repaying of the debt to other countries. Debt has become a burden for Greek. The increase in debt is not only due to the failure of the government in repaying of its debt but also due to the low interest rate that prevailed in the country. The crisis has adversely affected the economy with the decrease in the employment opportunities. The low rate of interest has risen the domestic spending and has increased the rate of inflation. The reliance on borrowing by the Greek government on the international mar ket has led to the emergence of crisis. The crisis has impacted negatively. Since the failure to repay the debt has affected the confidence of the consumers to a large extent. As a result of which the investors will hesitate in investing in this countries and the countries of the world will restrict them from lending to Greece. The rate of debt has rose during the period of 2008 to 2009 as a result of which it has adversely affected the financial performance of the country. The financial debt crisis has affected the country in 2007 and the crisis has continued till the period of 2011. The Greek debt crisis is considered as one of the largest debt crisis of the world as compared to the debt crisis that is encountered by the other countries of the world. The debt crisis has affected all the sectors and segments of the economy to a large extent. The banking sector has been adversely affected (Bitzenis, 2014). The main reason behind

Moral Dilemma of the Death of a Young Boy in Panama City Essay

Moral Dilemma of the Death of a Young Boy in Panama City - Essay Example We don't want to be compelled to believe that our choices are bad. This is then that we are caught in a moral dilemma. Moral dilemmas are considered dilemmas because of a certain kind of conflict between the rightness or wrongness of the actions and the goodness or badness of the consequences of the actions. If doing what is morally right results in something bad or if doing what is morally wrong results in something good, the force of moral obligation may seem balanced by the reality of the good end. We can have the satisfaction of being right, regardless of the damage done, or we can aim for what seems to be the best outcome, regardless of what wrongs must be committed (Ross, 2005). An unthinkable dilemma could be observed in William Styron's novel Sophie's Choice wherein Sophie had to make a choice which among her two children should she give up the o the Nazi doctor. She had to make a choice in order to save one of them, other else both will be killed. This is such an impossible dilemma for a mother who loves her children so much. Whichever child she chooses, she would end up with a negative consequence, that is losing one of her precious children. Sophie did make a choice because she wanted to keep at least one of them, only to find out that in the end, none would be left to her. Like Sophie, we may be faced with similar situations, though not as worse. Just like practicing the so-called white lies, a person thinks that if he uses that for good, the end would also be good because human tends to go for the positive results no matter what the means may be. But there are cases when we should accept the bad consequences because we ought to do something right. It's either we choose to do what is right and suffer the consequence or do wrong to achieve our desired outcome. Life situations, though, sometimes leave us with no choice. The crucial features of a moral dilemma are these: the person is required to do each of the two (or more) actions, the person can do each of the actions, but the person cannot do both (or all) of the actions.

Growing in Intimacy with God Essay Example for Free

Growing in Intimacy with God Essay Introduction The beginning of our relationship with God is from the moment we accept and believe Jesus Christ as our Lord and savior. As it gets personal, it grows daily until it becomes deeper and intimate. Intimacy generally refers to the feeling of being in a close personal association and belonging together. It is a familiar and very close affective connection with another as a result of a bond that is formed through knowledge and experience of the other. In this lesson, we will learn and understand the work of God in our lives for us to be intimate with Him, yet it doesn’t require full force of effort from us. The following insights will help us to set ourselves to submit in the Lordship of God until we reach personal intimate relationship with Him. How would you complete the following statement? The most essential ingredient to living the Christian life is to†¦ †¢Fill your heart and mind with Scripture †¢ Pray as much as you are able. †¢Attend Christian meetings for inspiration. †¢Get involved in ministry. †¢Choose to do what is right and Godly. †¢None of the above. Each of the above choices are important to living the Christian life, but none of them qualifies as the â€Å"most essential† because they all fail to adequately deal with the primary obstacle Christian must overcome. This obstacle not only makes the Christian life difficult to live, but impossible to live. Why we can’t live the Christian Life? The primary obstacle that hinders Christians is the Sin Nature. Contrary to the belief that we are all born innocent, Scripture teaches that we do not become sinners, but that we are already born sinners. Psalms 51:5 The following Scriptures describes this problem Romans 3:10-12 Mark 7:21-23 Romans 8:7-8 Because of our sinful nature, not matter how many Scriptures we know, not matter often we pray, no matter how many inspirational meeting we attend, no matter how involved we are in ministry, or no matter how strong will to do right, our best efforts will fail because we do not deal with the main problem. When done in our own strength, these activities simply produce Spiritual pride! But God has provided a solution for us. God’s Solution God’s Solution to our Sin nature is to give us a New Nature! He did this by putting His Holy Spirit in us at the moment we received Jesus Christ! The following Scriptures describe this miracle. John 3:5-7 Ephesians 4:23-24 God’s spirit imparts God’s nature and power in us! Ezekiel 36:26-27 Acts 1:8 Philippians 2:13 (TLB) God’s Spirit gives us the Desire (Ezekiel 36:26-27) and the Power (Acts 1:8) to do His will! God’s Spirit in Us The desire in you to please God is the work of the Holy Spirit in your heart. It is evident of the New Nature you inherited when you were born again by God’s Spirit. We are born into this world with a Sin Nature. But the moment we trust Jesus Christ for forgiveness, we are â€Å"born again† with a new nature, which is not only the new me but the real me! The sin nature, or Old me, can never please God and does not even want to, but our New Nature not only desires to please God, but it is able to by the Power of the Holy Spirit. Notice that the Christian’s Sin Nature will cease at the moment death, while our new nature will continue for eternity! The challenge we face in this life is the battle between these two natures to rule in our minds, our hearts and bodies. They are at war within us! The good news is that this struggle is temporary. Once we are free of Sin Nature, our new nature will be unhindered to do all that God desires. It is important to understand that the key to victory is God’s Spirit within us. Only by allowing His Spirit to live through us will we experience God’s Will and Power in us! Be Filled with the Spirit Ephesians 5:18 teaches us how to apply God’s provision to overcome sin. The word â€Å"filled† means to be filled to the full! A person â€Å"filled with the spirit â€Å"leaves no room for the Sin Nature to control his life. Command: This verb teaches that we are â€Å"filled with the Spirit† by an act of our will! God is not asking us to be filled with his Spirit if we feel like it. God is commanding us to be filled. No matter how we feel no matter what our circumstances, we can choose to be filled and allow God to rule in our lives! God’s Work: This verb also indicates that it is God who fills us. We simply make ourselves available to Him! As we yield our lives to God, His Spirit empowers us with His Desire and Ability! Present Tense: Finally, this verb commands us to continually allow God’s Holy Spirit to fill us ~ moment by moment, hour by hour, day by day. No breaks and no allowance for the Sin Nature to reign! How can we be sure God will fill us with His Holy Spirit? Because He said He would, and God does not lie! 1 John 5:14-15 1. Is it God’s will for us to be filled with His Spirit? ⠝  yes ⠝  no 2. If we ask God to fill us with His Spirit, will He hear us? ⠝  yes ⠝  no 3. If we know God will hear us, can we be sure we are filled? ⠝  yes ⠝  no Application The following steps can help us experience God’s Power continually 1. Confess ~ Not being filled to the full with God’s Spirit is sin. Confess this to God and claim His forgiveness (1 John 1:9) 2. Be Filled with the Holy Spirit ~ Ask God to fill you with His Spirit! Filling of the Holy Spirit doesn’t end our relationship with God. Rather, it only set our condition with the Lord. Each of us can posses a spiritual relationship with Christ. Jesus is very well aware of our individuality and want to give us just what we want to grow in our walk with Him. The following presents a guide that may help you find time to spend with God.

Strategic Marketing Emirates Taking the IMC Route

Strategic Marketing Emirates Taking the IMC Route STRATEGIC MARKETING COMMUNICATIONS EMIRATES: TAKING THE IMC ROUTE INTRODUCTION Emirates Airlines established in 1985, is a subsidiary of the Emirates Group, a public international travel conglomerate in Dubai, United Arab Emirates. An Emirate is the largest airline in the Middle East operating its flights hub at Dubai International Airport to various countries all over the world. Emirates initiated flying internationally with two aircraft – a leased Boeing 737 an Airbus 300 B4. Its main focus on providing quality services to customers instead of focusing on quantity of customers. Due to its despite efforts supportive attitude towards customers, Emirates became a market leader in the global airline industry within a short span of time. The overall profit of Emirates grew at a faster rate with a minimum 20 per cent hike every year hence became the fastest-growing youngest fleets in the aviation industry. Because of their excellence in providing satisfactory quality services to the customers, Emirates earned majority of awards globally. It also deals in cargo activities, which is taken by Emirates Group’s Emirates Sky Cargo division. OVERVIEW OF THE CASE STUDY This case study discusses on the overall effort made by the Emirates to ensure the consistency the effectiveness of messages targeted to various audiences. The Emirates has used Integrated Marketing Communication (IMC) approach for marketing their services in front of customers. Majority of the companies have paid close attention to the IMC approach. Various IMC tools such as television commercials, print advertisements, internet marketing, charitable foundations, in-plane advertisements, sponsorships trade promotions have been utilized by the Emirates in order to achieve an excellent market position a positive brand image in the minds of its current potential customers. Emirates could easily reach their target audience via these mentioned modes of marketing promotions. Due to its continuous effort towards marketing the brand services, Emirates maximized exposure rate. Several Challenges Encountered By the Emirates to distribute an individual message about the high class facilities for its customers to create a brand name in front of its customers Explain how Emirates’ promoting approach has been effective in constructing an optimistic trademark appearance with current potential customers? Classify the IMC tools used by Emirates? Emirates flies all over the world. Should Emirates modify its messages channels according to where it advertises? Explain. DISCUSSION OF THE TASKS CONFRONTED BY THE EMIRATES A1. The marketing strategy of Emirates includes – Integrated Marketing Communications (IMC) Approach – Emirates’ advertising policy has been efficacious in generating a progressive brand image in the minds of its current potential customers by embracing the IMC approach for marketing its brand. An IMC concept is an approach of achieving the objectives of a marketing campaign, via proper efficient use of promotional tools methods that are intended to reinforce each other. It enables that all forms of communications messages are linked together hence work simultaneously in harmony rather than in isolation. This approach is used by the organisation to create a unified brand experience for consumers across several communication channels. As marketing efforts have been moved from mass marketing to slot promoting, companies have growing use IMC to cultivate more economical promotions that still distribute value to the customers. Emirates think global – Emirates have set out to be an innovative, modern customer-oriented provider of high quality air travel services. Its brand positioning is that of a leading, international quality airline serving the global community. Living the brand – Emirates deliver on their brand promise of innovation quality. Emirates end line â€Å"keep discovering† sums up its philosophy on travel: Only Emirates lets you discover a more authentic fulfilling life. Do remarkable things – Emirates do remarkable things for integrated marketing communications activities such as advertising, sponsorship, e-commerce, public relations supportive communications. Engaging customers – Emirates have effectively used www.emirates.com to drive the brand experience, maintain cordial relation with the customers by launching frequent flyer program skywards. Through such an effort, Emirates has easily reaches their target audience hence successfully developed a strong relation with their customers. Open up – Emirates mobilising customers to actively participate in the experience other promotional events activities in order to market their service in front of the customers Hence, by using the above mentioned message strategies, Emirates has successfully developed a positive brand image into the market in front of their customers. A2.Emirates use a variety of marketing communication tools in an integrated way to deliver one message about the high quality of its services along with maximising its message exposure rate. Various IMC tools used by Emirates are- Advertisements – An advertisement is a way of publicity or promoting a product, service or any event. There are several modes of advertisements such as online advertising, newspaper ads, radio advertising, television advertising, public speaking, door hangers, flyers word-of-mouth advertising. Emirates utilize the commercials print advertisements for highlighting the airline’s new products, routes, services aircraft. It helps in fostering its services. Sponsorship – Sponsorship is another form of promotional activity. Emirates have undergone partnership with several events both regional international like FIFA. Moreover, Emirates is dedicated to the growth of global arts culture through a number of sponsorships around the world. In fact, Emirates believe that sponsorship is the best way to develop a cordial relation with customers. E-commerce – E-commerce is referred to as purchasing or selling goods or services, or the conducting of assets or data, over an electronic system, mainly an internet. It is also referred to as an electronic commerce. Emirates enable customers to perform online shopping of Emirates related merchandise via its official retail website (emiratesofficialstore.com). Public Relation – Emirates publish three in-flight magazines in order to reach readers passengers during their journey. Through such magazines, passengers are usually encouraged to donate to the Emirates Airline Foundation, which seeks to improve the quality of children. Magazines are the best source of marketing the products or services, as it contains articles illustrations, which attracts customer attention towards it. So, by means of magazines, Emirates has gained majority of market shares along with the competitive advantage in the airline industry. Supportive Communication – Supportive communications is referred to as a style of communicating with customers that has a particular set of aims techniques. The principal objective is to resolve conflict or attain variation in a situation, while protective, even strengthening, the relationship between the communicating individuals. Emirates’ on-board entertainment system has been highly recognized as a market leader, winning awards for its quality enabling the airline to show passengers commercials about it latest offers, partners services. A3.Tagline is a short prominent or memorable phrase used in advertising. It identifies the uniqueness of a brand or conveys some type of special meaning. The taglines which are used in the past by the Emirates airline in order to gain market value customer preference in aviation industry are – Emirates – The finest in the sky Fly Emirates Be good to yourself. When was the last time you did something for the first time? Keep Discovering. Hello Tomorrow. No doubt Emirates has already gained an excellent market position a positive brand image in the minds of its customers via IMC approach its tools but still I believe that Emirates should modify its messages channels by embracing new ideas, new technology good quality services to the customers in order to maintain their position in the market as well as to gain a competitive advantage over its rivals. REFERENCES http://prezi.com/hpx2kqzh_0ck/copy-of-emirates/ en.wikipedia.org CASE 2 SOUTH AUSTRALIAN FOOD MARKETING INTRODUCTION The South Australian government established South Australia (SA) Food Centre in 2008 in order to provide practical advice to food businesses in Australia. Due to the agency its expertise, many other businesses have taken advantages. Countries such as Japan, the United States Hong Kong are the major exporter of the South Australian Food market. Some products like meat, seafood, fruit cheese are the main export food of the South Australian Food market. The main aim of the South Australian (SA) Food Centre is to promote South Australian food businesses through various modes such as Food Talk (an online magazine), Food-e-News (e-mail news updates) the Premier’s Food Awards (awards for South Australian food producers). The key purpose of the South Australian (SA) Food Centre is to create a collaborative partnership with industry government, in order to ensure a thriving South Australian food industry. OVERVIEW OF THE CASE STUDY This case study discusses on the overall effort made by the South Australian (SA) Food Centre in order to make sure that their brand is exciting to consumers, by focusing on factors such as packaging labelling. It also encourages food producers to promote their products brands by not only informing consumers about their availability, but to highlight what is special about a particular product. After performing continuous efforts of establishing collaboration with industry government, one such result came in front from the well-known Charlie’s Group Limited. The Charlie’s group limited is known for selling fruits sports water flavoured with fruit juices. So, due to collaboration with Charlie’s group limited, SA fruit growers received a considerable boost from Charlie’s Group Limited. In-fact SA Food Centre promotes various events, including annual food festivals shopping appearances alongside celebrity chefs media personalities. Due to their despite e fforts towards food industry, the South Australian (SA) mushroom industry gained three main campaigns. So, this well supported program is indicative of the activities of the SA Food Centre. Several Challenges Encountered By the South Australian (SA) Food Centre What type of message strategy should SA Food Centre utilize? Should it be the same for all of the brands in all of the markets? What leverage point makes the most sense for South Australian food producers’ advertising? What type of executional framework should be used in traditional advertisements aimed at consumers? DISCUSSION OF THE TASKS CONFRONTED BY THE SOUTH AUSTRALIAN (SA) FOOD CENTRE A1. Message strategy – Message strategy is a basic step in generating an effective promoting message. It provides the groundwork for rest of the marketing operation. There are three types of message strategy which should be used by SA Food Centre utilize such as: Cognitive message strategy – A cognitive message strategy offerings coherent opinions or fragments of evidence to customers. Among all five types of cognitive message strategies, they should make use of pre-emptive message strategy in order to advertise their products. The idea requires cognitive processing. It makes a claim of superiority based on products specific attributes or assistance with the intent of averting the rivalries from making the same claims. Customers can obtain benefits by purchasing the product. The South Australian (SA) Food Centre could utilize a cognitive message strategy for motivating the food producers to promote their brands by highlighting about what is special in their products for the consumers. By this strategy, food producers can describe attributes like healthiness, pleasant tasting or low calorie many more. So, the marketing promotion of the food products can be increased via cognitive message strategy. Affective message strategy – In affective message strategy, the South Australian (SA) Food Centre could use an emotional advertising method to promote their products in the market. Advertisements that invoke feelings or emotions match those feelings with the good, service, or company use affective message strategies. These messages try to heighten the amiability of the product, recall of the appeal, or comprehension of the advertisement. Affective strategies elicit emotions that, in turn, lead the consumers to act, preferably by buying the product, subsequently affecting the consumer’s reasoning process. Many emotions can be connected to products, including trust, reliability, friendship, happiness, security, glamour, luxury, serenity, pleasure, romance passion. Affective strategy may help in developing a stronger brand name. It helps in creating a positive feeling of the customers towards product. Conative message strategy – A conative message strategy is aimed to lead openly to specific category of consumer response. It supports the promotional efforts, such as coupon redemption programs, internet hits orders, in-store offers like buy-one-get-one-free. In conative message strategy, they depend on action-including conative advertisements, where, situations are created in which cognitive knowledge of the product or affective liking of the product may come later or during product usage. There will be no strength in the unity of a South Australian brand because if it happens, then it will lead to the brand parity so they need to differential the product that lead to equity customer loyalty. So, it is quite essential to utilize a unique message strategy for all of the brands in all of the markets. A2.Leverage point – Leverage pointsare those interpretations, if any, made at extreme or remote standards of theindependent variablessuch that the lack of adjacent explanations means that the tailored regression model will pass close to that particular observation. A leverage point interchanges the customer from accepting a product’s benefits to linking those benefits with personal values. In order to construct a quality leverage point, the creative builds the pathway that connects a product benefit with the potential buyer’s value system. The two leverage points which makes the most sense for South Australian food producers’ advertising are – Government Industry The reason behind that they get a feedback that leads to service credibility to South Australian Food Centres. The leverage points here link product attributes so that it will focus on factors such as packaging labelling – consumers benefits that it will be make sure that their brand is exciting to consumers’ value that it’s related to industry value. The fundamental purpose of the South Australian (SA) Food Centre is to construct a co-operative conglomerate with both industry government. Through this, they could build up strong cordial relations with several agencies corporations, which further enable the South Australian (SA) food producers to market promote their food products into the market with an optimum level of efforts. The leverage point message links these attributes benefits to consumer values. An effective leverage point can be associated with an attitudinal change, especially when the cognitive à ¯Ã†â€™Ã‚   affective à ¯Ã†â€™Ã‚  conative seq uence exists. As a result of collaboration of the South Australian food producers with an industry government, South Australian fruit growers received a considerable boost from Charlie’s Group Limited, the manufactures of Charlie’s Phoenix Organics. It was great news for South Australia’s fruit growers as Charlie’s propelled a new promoting campaign in order to support or promote their products or services. Due to such efforts made by both South Australian Food Centre as well as Charlie’s Group, the South Australian food producers have benefited a lot in attaining market value along with customer’s preference towards their product line. A3.For traditional advertisements aimed at consumers, the South Australian (SA) Food Centre should use emotional framework to connect with consumers get them engage by providing them the value that fulfil their requirements expectations in the product. An executional framework displays the method in which an advertisement plea will be offered. It would be selected in conjunction with an advertising appeal message strategy. The common types of appeal include fear, humour, sex, music, rationality, emotions, scarcity. It is essential that each can be matched with the appropriate executional framework. Several frameworks which could be used by South Australian Food Marketing are: Animation – Animation has become a progressively prevalent executional framework, its usage has escalated intensely. Animation can be presented in both televisions as well as in internet advertising. One sensational animation method is roto-scoping. Roto-scoping is the process of numerically painting or outlining statistics into live arrangements, which makes it possible to present both live actors animated characters in the same structure. Animation helps in creating traditional advertisements funny, interesting attractive for behalf of customers. Dramatization – Dramatization is the best way of learning as it makes a situation more imperative or serious than it really is. It helps consumers to understand traditional advertisements easily frequently. An effective dramatic advertisement can be hard to create, but once it is shaped, it puts a strong positive impact into the minds of customers. Testimonials – Testimonials are also an effective mode of promoting services. It is referred to as a prescribed declaration testifying to someone’s character experiences. It is like an individual recommendation. It is a declaration in provision of a specific reality, fact or claim. It can also be used by South Australian Food Marketing for impacting a strong impression of technical advertisements in front of customers. Demonstration – A demonstration, in short demo, displays how a product works. It provides an effective way to converse the benefits of a product to audiences. It highlighted the product’s numerous usages. Demonstrated ads are well-matched to television the internet. It attracts customers’ attention hence makes them more fascinating towards product line. Fantasy – Fantasy refers to as an imagination. Fantasy execution encourages the audience beyond the actual world to a make-believe experience. The most common fantasy themes involve sex, love romance. So, fantasy fits pleasantly with target viewers that have a preference for a tamer demonstration of sexuality. So, these executional frameworks could be utilised by South Australian Food Marketing for technical advertisements while aiming at consumers in order to attain competitive advantage over the rivals. REFERENCES http://prezi.com/mc-trx1gbx6m/untitled-prezi/# en.wikipedia.org NEW ZEALAND COLLEGE OF BUSINESS (NZCB)Page 1

Understanding The Personality Of Athletes Psychology Essay

Understanding The Personality Of Athletes Psychology Essay By 1992, more than 1,000 articles had been published on aspects of sport personality (Ruffer, 1976; Vealey, 1989, 2002). This voluminous research demonstrates how important researches and practitioners consider the role of personality to be in sports. With that in mind, this research attempted to determine if there is a relationship between types of personalities and sports preferences. Athletes from different sports and non-athletes will play a part in this particular study. The primary interest of this study is to examine their personalities and make a comparison. There are lots of concerns on does personality of an individual give way to the types of sport chosen to be played. This would trigger questions such as, is there a relationship between personality type and sport preference? How do people choose the sport they participate in? Would it be a matter of personality preference? Are certain personality types more attracted to certain sports, like in careers? Why some people pre fer individual sports over team sports? What do team players have in common? It seems reasonable to propose the idea that people will perform more to their potential if they understand themselves better and what drives their motivation. Most people do not know what they are capable of achieving. The reason is that they do not know themselves well enough. To know who we are and what we are able to do is especially important in sports. If a person knows more of his or her potentials and what they are able to accomplish, there will be a much greater chance for that person to find success. Therefore, more research should be done in this area in order to be able to help athletes and people in general to decide which sport would be best for them. This is especially relevant for young people, because they are trying to decide which sport they might play and they might even have an inspiration to turn professional later in life. This could relate to a quote by Paul Harris, which states, Personality has power to uplift, power to depress, power to curse, and power to b less. Understanding the personality of athletes also prove to be beneficial to achieve a greater achievement and success in their range of sports participation. According to Cristina Bortoni Versari (2008), her research on basketball team indicated that teams exhibit a predictable personality profile and that by understanding the psyche of the athlete, performance and team productivity can be enhanced. Interpersonal communication amongst players and coaching staff can improve; players can take advantage of their personal preferences and strengths and work on developing other areas identified in the assessment process. Optimal communication and performance can be achieved by identifying the athletes preferred learning and personality styles. Personality types are attracted to and succeed in certain sports just like they do in certain occupations. The more athletes and coaches understand about their personalities and the team profile, the more productive they can be. In their review of the relationship between sport and personality, Eysenck, Nias and Cox (1982) list a number of important conclusions. Based on the three well defined dimensions of personality, extraversion, neuroticism and psychotism, a number of findings are apparent: both average and superior sports person tend to be extraverted and tend to be lower on neuroticism but high on psychotism. On the other hand, extraverts are likely to be at a disadvantage in sports which the emphasis is on accuracy, such as rifle shooting and archery which call for calm, slow and deliberate preparation as researched by Davies (1989). By the same token, participants who are more extroverted might choose a team sport and where there is body contact and more aggressiveness. People who are introverted might be prone to an individual sport and a sport where there is no personal contact. Participants who involve themselves in an individual sport will be more egoistic. Nearly all researchers and reviewers in the area have pointed out the serious methodological shortcomings in this area. Essentially, two reasons clearly exist for this disappointing research. Most such research is weak in both conception and design. In fact, it would be surprising if the result werent contradictory and confusing. With this in mind, the researcher will conduct surveys utilizing the examination of athletes, non-athletes, gender, extroversion, neuroticism, sensation seeking, calmness, and other variables. The researchers will then compare findings and interpret the data gathered among different types of sport, and between athletes and non-athletes. All participants will have to complete a demographic questionnaire that assess gender, age, college major, sport they participate in (only for athletes) and GPA. Personality test will be conducted inclusive of Eysenck Personality Inventory (Eysenck Eysenck, 1975), Global 5 (2008) and Scale from the Zuckerman-Kuhlman Personal ity Questionnaire (Zuckerman, 2002). This study is concerned with correlations between measures of personality and different sport involvement within sport participation. One focus of interest is to ascertain what personality is the best for a particular sport, enabling the athletes and non athletes to find more success and interest with the least effort. Most people do not know what they are capable of achieving. The reason is that they do not know themselves well enough. To know who we are and what we are able to do is especially important in sports. If a person knows more of his or her potentials and what they are able to accomplish, there will be a much greater chance for that person to find success. This is especially relevant for young people, because they are trying to decide which sport they might play and they might even have an inspiration to turn professional later in life. Researchers have asked for example, what causes one student to be excited about physical education class whereas others dont even bother to dress out. Researched have questioned why some exercisers stay with their fitness program whereas others lose motivation and drop out. All the lack of interest and drop outs of fitness programs could give way to greater problem for a normal average person because they may not get involved in sports anymore. This situation may have caused the alarming raise of obesity cases in Malaysians aged 18 and above, whereby the statistics showed that obesity cases had increased by 3 times from 4.4% in year 1996 to 11.6 % in year 2006. With the huge increment in obesity cases, it is rather sad to see only a slight increment of 3% for the same years taken, for Malaysians involving in sports. Therefore, the study on personality could give an indicator for a person to select the sport that best suit their behavior and with that, they could stick the regime to i mprove the quality of their life. Understanding the personality of athletes also prove to be beneficial to achieve a greater achievement and success in their range of sports participation. According to Cristina Bortoni Versari (2008), her research on basketball team indicated that teams exhibit a predictable personality profile and that by understanding the psyche of the athlete, performance and team productivity can be enhanced. Interpersonal communication amongst players and coaching staff can improve; players can take advantage of their personal preferences and strengths and work on developing other areas identified in the assessment process. Optimal communication and performance can be achieved by identifying the athletes preferred learning and personality styles. Personality types are attracted to and succeed in certain sports just like they do in certain occupations. The more athletes and coaches understand about their personalities and the team profile, the more productive they can be. This study is apparently the early attempt to study the relationship between personality type and sport preferences in Malaysia. The focus of interest in to ascertain the type of personality best suited for a particular sport, enabling athletes to find more success with the least effort. Besides that, it is easier to encourage non athletes to pick up certain physical activities or sports after their type of personality being known. This collides with the human nature whereby, whenever a person knows of his or her potential, they will further gain interest and develop deeper involvement and passion in it. This theory was originated by Sigmund Freud in 1933; with a number of psychoanalytic theorists have proposed modifications to the original theory, namely Carl Jung, Erich Fromm and Erik Erickson (Mischel, 1986). This theory is based primarily upon self analysis and extensive clinical observation of neurotics. However, this theory has had little direct impact on sport personality research, due to their clinical and psychological focus. In Freuds view, the id, ego and superego form the tripartite structure of personality; in a sense the id is the pleasure seeking mechanism. In contrast, the ego represents the conscious, logical, reality oriented aspect of the personality. The superego represents the conscience of the individual; it is the internalized moral standards of societies impressed upon the person by parental control and the process of socialization. From the view of social learning theory, human behavior is a function of social learning and the strength of the situation. An individual behaves according to how he or she has learned to behave, consistent with environmental constraints. The origin of social learning theory can be traced to Clark Hulls 1943 Theory of Learning. Hulls stimulus response theory says that an individuals behavior in any given situation is a function of his or her learned experiences. According to Bandura in the year 1977, behavior is best explained as a function of observational learning. A considerable amount of research in sport psychology has utilized the social learning approach. The basic position or factory theory is that personality can be described in terms of traits possessed by individuals. Traits are considered to be stable, enduring and consistent across a variety of differing situations. Individuals differ in each trait due to genetic differences. Among the most ardent advocates of trait psychology are psychologists such as Alport, Cattell and Eysenck. The great strength of this theory is that it allows for the easy and objective measurement of personality through the use of inventories. Conversely, the weakness of the trait approach is that it may fail to consider the whole person, since personality according to this approach is represented by a collection of specific traits.

Observations on Shakespeares As You Like It :: Shakespeare As You Like It Essays

Observations on As You Like It As You Like It will be for many of you a rather difficult play to appreciate and interpret simply on the basis of a reading. The reasons for this are not difficult to ascertain. The play is, as I have observed, a pastoral comedy, that is, a comedy which involves a traditional literary style of moving sophisticated urban courtiers out into the countryside, where they have to deal with life in a very different manner from that of the aristocratic court. This play, like others in the Pastoral tradition, freely departs from naturalism, and in As You Like It (certainly by comparison with the History plays) there is little attempt to maintain any consistently naturalistic style. This can create problems for readers unfamiliar with the conventions of pastoral, especially those who find it just too artificial and incredible to grasp imaginatively. After all, how are we to understand the unmotivated family hatreds which launch the action? We are simply not given any sufficiently detailed look at why Oliver hates Orlando (he himself does not understand the reason) or why Duke Frederick hates Duke Senior and turns on Rosalind so suddenly or, what is most surprising of all, why the nasty people whose animosities have given rise to the plot so suddenly and so conveniently convert and become nice people just in time to wind the plot up happily under the supervision of the goddess Hymen, the Greek deity of marriage, who arrives as an unexpected but welcome guest. But these features of the plot which we might find unconvincing if we demand naturalism (that is, if we insist on treating the play as a "Hence" story) are little more than standard plot devices in "And then" stories, common in a genre like pastoral, which makes no claims to naturalistic motivation. Such plotting serves to launch and to conclude the comic confusion. The main point of the play here, after all, is not the working out of a carefully constructed plot, but rather the various encounters which take place in the Forest of Ardenne. In fact, the structure of the play is less a carefully complex and unfolding plot than a series of conversations between characters who happen to run into each other amid the trees. Observations on Shakespeare's As You Like It :: Shakespeare As You Like It Essays Observations on As You Like It As You Like It will be for many of you a rather difficult play to appreciate and interpret simply on the basis of a reading. The reasons for this are not difficult to ascertain. The play is, as I have observed, a pastoral comedy, that is, a comedy which involves a traditional literary style of moving sophisticated urban courtiers out into the countryside, where they have to deal with life in a very different manner from that of the aristocratic court. This play, like others in the Pastoral tradition, freely departs from naturalism, and in As You Like It (certainly by comparison with the History plays) there is little attempt to maintain any consistently naturalistic style. This can create problems for readers unfamiliar with the conventions of pastoral, especially those who find it just too artificial and incredible to grasp imaginatively. After all, how are we to understand the unmotivated family hatreds which launch the action? We are simply not given any sufficiently detailed look at why Oliver hates Orlando (he himself does not understand the reason) or why Duke Frederick hates Duke Senior and turns on Rosalind so suddenly or, what is most surprising of all, why the nasty people whose animosities have given rise to the plot so suddenly and so conveniently convert and become nice people just in time to wind the plot up happily under the supervision of the goddess Hymen, the Greek deity of marriage, who arrives as an unexpected but welcome guest. But these features of the plot which we might find unconvincing if we demand naturalism (that is, if we insist on treating the play as a "Hence" story) are little more than standard plot devices in "And then" stories, common in a genre like pastoral, which makes no claims to naturalistic motivation. Such plotting serves to launch and to conclude the comic confusion. The main point of the play here, after all, is not the working out of a carefully constructed plot, but rather the various encounters which take place in the Forest of Ardenne. In fact, the structure of the play is less a carefully complex and unfolding plot than a series of conversations between characters who happen to run into each other amid the trees.

Euthanasia Opinion :: Free Euthanasia Essay

Euthanasia Opinion Euthanasia is the intentional termination of life by another at the request of the person who dies. Although it is legal in Holland, it is illegal throughout the UK and is an extremely controversial topic often discussed in the media. When it is being debated it is essential to address all the issues and arguments for and against, religious and non-religious, as all the churches oppose it strongly. There are very many points against euthanasia. The first is that life is a gift from God and only he can take it away. This is obviously a strong religious argument that many people feel cannot be argued against, as any gift from God should be treasured. Some people also argue that there are many pain-killing drugs that will relieve the patients suffering and that at the time the patient may not be able to make a rational decision or may change their minds but be incapable of expressing this to a doctor. Older people may feel they are becoming a burden upon their families and other people and opt for euthanasia although they may actually want to continue living. It also means that the relationship of trust between doctors and patients is put at risk as it goes against the Hippocratic Oath that doctors must try to preserve life. Some people argue that if there were better facilities for caring for the dying there would be no need for euthanasia. Euthanasia is also seen to devalue life and can be said to be the first step on a "slippery slope." The Catholic Church has the following opinion on euthanasia: "à ¢Ã¢â€š ¬Ã‚ ¦Euthanasia goes against Christianity and the will of God. It is sinful and wrong." Although the churches disagree strongly with euthanasia, there are still many people who would put forward strong arguments for it and would like to see it legalised. These arguments would be that it can quickly and humanely end a patient's suffering and it can help to shorten the grief and emotional pain of the loved ones of the

Satan :: essays research papers

Satan If you take a look at his personality with an open mind, Satan actually has characteristics of a respectable person. One of Satan's characteristics is his evilness; he is the personification of evil. That isn't one of his admirable traits, but it's what makes Satan who he is. When you hear the word, Satan, you immediately think evil. In general, people look at Satan and that is all that runs through their minds. Evilness is the trademark of Satan's personality. Another of Satan's features is his intelligence. He usually isn't noted for this. If you think about it, Satan had to be reasonably smart to plan a crusade against God. He also has the intellect enough to trick people and to transform a person's personality. That is why when you get involved with Satan you usually end up losing. A person is sometimes respected for his intelligence. Many of the famous people in our past and present are intelligent. Satan is also a leader. He led the war against God in heaven, and he is also the leader of hell. You can tell Satan is a leader when he quotes, 'it is better to reign in hell than to serve in heaven';. Leadership is a respected quality. Look at Martin Luther King, Jr. He led a rebellion for black people and today he is respected for that. Bravery is another one of Satan's 'respectable'; mannerisms. Satan had to have been fairly brave to plan a battle against God. Even though he was banned from heaven, he is the leader of hell, and he still plans to get God back for what he did. A brave person is usually always recognized in society. To have pride is a good thing. People or teams that have pride are the ones that succeed. They need to have the type of pride that gives esteem and not ego. Satan had pride mainly in himself and his work. He is proud of all the things that he does. Satan is a very ambitious creature. He doesn't give up on something once he starts. With God, Satan can't directly torment him. So he must use God's creation of people to 'win';. Satan doesn't give up easily. The first thing that he thought when he got to hell was how he could take revenge of God. Satan's ambition might become more noticeable in the

Differences Between Count Dracula and Vlad Tepes

â€Å"Dracula† is a book written by Bram Stoker that was inspired by Vlad Tepes, which causes some confusion about where fact ends and fiction begins. The two undoubtedly share some similarities. For example, they are both in positions of nobility. Before becoming a vampire Dracula was a prince and Vlad was a voivode. They are both also from Transylvania, although â€Å"Dracula† does not take place entirely in Transylvania. Although there are elements of Tepes in the character of Dracula, a great deal of it was embellished for dramatic effect. Dracula and Vlad may have had a few similarities, but they are also very different. In Stoker’s novel Dracula is depicted as blood thirsty. Although Vlad was also blood thirsty, he and Dracula had very different ways of satisfying their thirst. Vlad was just a monarch with a very sadistic streak. He used this power to kill people who had personally offended him. Vlad killed in many ways but his favorite way to kill his victims was to impale them on a wooden stake, which is a very slow and agonizing way to die. Victims sometimes endured this for hours or days. Throughout his reign, Vlad systematically eradicated the old boyar class of Wallachia. Dracula killed and then fed on the blood of his victims. Vlad and Dracula’s motives for killing so many were different. After the death of his wife, Dracula sold his soul to the devil. This transaction turn Dracula into a vampire that survives by sucking the blood from his victims and transforming them into vampires. Vlad’s motivation in killing so many was to exact revenge for the death of his father and brother. Perhaps this difference causes the vastly lights that they are seen in. Dracula is a villian, but many Romanians view Vlad as a hero. His reputation in his native country is one of a man who stood up to both foreign and domestic enemies. In Romania he is considered one of their greatest leaders. Dracula had a bevy of superpowers to aid him in his dastardly deeds. Dracula had the power to shape shift. In the novel he shifts into things such as a bat and a wolf. He also possesses superhuman powers like being able to crawl on vertical surfaces and manipulating the weather. The most important characteristic of Dracula is that he is undead. The only way to kill Dracula is to decapitate him and impale him with a wooden stake through the heart. Vlad on the other hand, had no superpowers and was for the most part a normal person. Vlad and Dracula are both remembered for the same reason: their atrocious murders. They were both prolific killers. Despite their many differences, they will probably always be associated.

Relationship Characteristics

1. According to p. 117 in Ch. 5 of the textbook, what are the four characteristics that define intimate relationships? Why does building relationships involve a degree of risk? The four characteristics that define intimate relationships are emotional availability, emotional attachment, and behavioral interdependence. When you meet someone new rather it is an intimate relationship or building a new friendship, it is always hard because you have to build trust and get to know that person. Then there is always the possibility of rejection, betrayal, or disappointment. People’s expectations sometimes set them up to be hurt and then sometimes their expectations are â€Å"reasonable† but the other person is just hurtful. Whenever 2 people are involved, you have but so much control over what will happen 2. Refer to Table 5. 2 on p. 132 in Ch. 5 of the textbook. What are three characteristics of a healthy relationship? Why is it important to be aware of the unhealthy characteristics of a relationship? Three characteristics of a healthy relationship are trusting and being honest with yourself and each other, resolving conflicts in a rational, peaceful way, and lastly practicing safer sex methods. It is important to beware of the signs of unhealthy characteristics for yourself and also for maybe a loved one or a friend. When someone is in a unhealthy relationship sometimes it can lead to more violent things such as suicide, death, or any act of violence. So knowing the signs in the long run can help saving a life. Also read  Driver’s Ed Module Reflection Journal 3. According to p. 119 in Ch. 5 of the textbook, there are bonds that are common to both friends and lovers. What are the five common bonds? The five common bonds that both friends and lovers have in common are nurturance, enhancement of personal well- being, mutual regard, mutual trust, and lastly security.

Racism In Harper Lee’s To Kill a Mockingbird Essay

Racism is about control.   In southern literature this control is very prevalent.   In this essay the focus of racism in southern literature will be scrutinized, dissected, and analyzed.   Since racism is about control, the unfettering of such belligerence becomes didactic in the making of a novel.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Harper Lee’s To Kill a Mockingbird racism is ubiquitous with the young culture in the town.   Just as Atticus is a lawyer in the book, Scout the narrator and child depicts the scene of racism thusly, â€Å"My fists were clenched I was ready to make fly. Cecil Jacobs had announced the day before that Scout Finch’s daddy defended niggers.† Though Scout continually defends Atticus on the playground and in other parts of town, the racism remarks do not stop.   Even Scout’s cousin Francis is overwhelmingly supplied with racist remarks, â€Å"At a safe distance her called, `He’s nothin’ but a nigger-lover’.†Ã‚   It is in racism, and the reality of that prejudice that the entire town’s lives are changed, and the political arena of the courtroom shows itself as discriminatory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Gone with the Wind by Margaret Mitchell the story is thriving with racism.   Of course the novel takes place during the Civil War and this was the apex of the struggle for slave freedom.   In the novel it almost seems as though slavery is glorified because of the way they are depicted: as subservient, and loyal. Scarlett herself, in the novel, is ebullient with her way of life, she loves to be pampered and catered to by both men, and servants.   Slavery for her is ideal because she does not have to do anything for herself.   The analysis then, is that in order for her to become a dynamic and more than a flat character she must give up her antebellum Southern ways, and accept that in a free world her type of egoism is no longer warranted.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Due to the novel taking place during the Civil War it is to be expected that slavery is a crux by which the author writes.   Slavery in the South has always been an issue.   There lies deep-seeded resentfulness towards the history yet racism is still alive today.   The reason that southern literature still focuses its story line after such prejudice is to make readers aware of the sentiments in southern culture.   Just because the history of slavery is over with, doesn’t mean that racism isn’t a stigma still exercised in the South today.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the novel, Fried Green Tomatoes by Fanny Flagg, the issues of bi-racial marriage and racism tear the town asunder while at once building an umbrage by which the main characters form a support for each other, and defend each other against such prejudices.   What racism in southern literature ultimately teaches is that even though decades have transpired, the issues of racism that were current during the Civil War and prior are still in societal conceptions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is through language use, and the continual torturing of blacks in each novel, and the prejudices that they suffer and their friends are exposed to that the authors of southern literature want their audience to realize happened, and is still happening.   In To Kill A Mockingbird Lee wants to represent how racism filters in through all facets of society. In Southern Literature it is not about how racism affects only the black population but how it affects the entire community, how demonic a person can become because they seek power and control over another person, and how that persuasion can emphasis the evil in humanity.   Southern black literature represents how racism destroys a person, how in each novel, characters either succumb to the power or it depicts how protagonists rise with subjective humanity and try to scotch the brutality that is racism. Racism is such a strong theme in each of these books because the characters in the books fight against a juggernaut force, and against odds, hopefully overcome the misconceptions that thrive in racism.   Southern black literature and especially in the aforementioned novels, needs to present racism in order for racism to be stopped, for only after the causes are found can the entire prejudice cease, that is the purpose of the novels. Bibliography Harper, L.   (1988).   To Kill a Mockingbird.   Grand Central Publishing, New York.

The Cabinet of Dr. Caligari

The Cabinet of Dr. Caligari Robert Wiene, the director of the film, The Cabinet of Dr. Caligari, combines fact and fiction in his expressionist film in effort to captivate his viewers. This film portrays the element of fantasy in that it has an imaginary realm. The film breaks the rules of realism. In the story everything is crooked and all the sets are painted. The people with authority are revealed in exaggerated high chairs; for example the police is shown sitting on one of the high chairs in the police station.Francis first turns away from reality after Allen has been murdered because of the psychological pain it causes. In order to cope with this, Francis fantasizes that he is not the target of blame for his best friend's murder by blaming Dr. Calgari. His fantasy extends to a point where he is seen as the hero by challenging Dr. Caligari and Cesare. Later on in the film, it is discovered that the dream work that Francis’s unconscious mind uses to produce this story is re lated to the Freudian dream analysis; he mechanisms and symbols to produce his fantasy.In addition, Dr. Caligari and Cesare are not real people; they are fragments of Francis' imagination and serve as objects used to place blame upon. The films ambiguous ending leaves the validity of Francis' story unknown because his illness is not explicitly confirmed. However, the Freudian theory shows that Francis has fantasized the entire story to satisfy his guilty mind.

Communication with My Father Essay Example | Topics and Well Written Essays - 750 words - 1

Communication with My Father - Essay Example My communication with my father is also characterized by kindness. I have a feeling that my father favors me over my siblings. Thus, he is often kind and gentle to me than to my brothers and sisters. I feel this is unfair and should be changed so that my siblings will enjoy the same privileges I enjoy. Nevertheless, I am grateful to my father for showing me kindness each day. He has been very supportive of me since I was a child. We spend time doing a lot of things and telling stories. We enjoy each other’s company and often while away time with stories to tell. He is like a best friend to me whom I can count on in times of disappointments. However, unlike a friend who expects something in return, he does not pressure me to comply with his expectations. This is so because I know what he wants for me and I usually do what I think would please him. I do not ever want to disappoint him because he is my role model. If I fail to be good, I know that he will be disappointed. Thus, t o avoid disappointing him, I study hard and limit the time I spend with my friends. In return, he is very kind to me and supports me in every endeavor. Love is also an important factor in our communication. The love of my father serves as my fountain of gladness. It gives me the motivation to strive hard and succeed in my dream, express hope and compassion towards others, and deal with other people with respect. I can feel the love of my father as he communicates with me. He is always to my benefit.

Management dissertation 1 Essay Example | Topics and Well Written Essays - 1250 words

Management dissertation 1 - Essay Example The policies and the practices within the organizational framework depend highly on its ability to adapt itself within an intensified competitive environment. (Dragun, n.d) In this research, a definite identical step has been taken forward in order to establish Sainsbury’s customer service taking in view both theoretical and its practical implications. Literally speaking on the prompt customer services (Heller, 2005) provided by different organizations largely depends on the motivation of the entities within the organization. (Xu, 2007) (Thomas, 2004) Management at Sainsbury has been on a constant lookout for maintaining quality and price in the various food products. (Analysis on the key factors affecting motivation of the staff at Sainsbury’s and the effect it has upon customer service, n.d) (Integrated Marketing Communications Campaign on behalf of Sainsbury’s, 2010) Both go hand-in-hand for better customer satisfaction. Customer needs (Heller, 2005) and speci fications are taken into consideration in formulating quality and price. This has invariably shown in their consistent sales performance with total sales reaching higher than 20K mark in the 2009 fiscal. (Annual Report and Financial Statements, 2009) Before carrying out a steady study on the stated issue it becomes important to have a review of the literature on such topic for consideration. (Corporate Objectives, 2009) Therefore, the following paper would lead to a sincere effort of understanding and verifying in fulfilling the objectives the paper is up to. The literature review discussion is followed by methodology, findings and analysis. Finally a summary of the whole study with a conclusion is stated. The main aim is to identify the managerial implementation in terms of marketing, selling, advertising and service standards communicated to potential customers at Sainsbury. In short, Service Quality (SERVQUAL) is

'An investigation in to why consumers may choose to buy a BMW as Essay

'An investigation in to why consumers may choose to buy a BMW as oppose to another brand of car' this could involve examinin - Essay Example An insight into the BMW brand BMW brand seeks to convey the message to consumers that BMW means â€Å"the ultimate driving machine,† and influence the behavior of the consumers. BMW has been successful in creating awareness and ‘esteem value’ of its cars and strengthened its position in the market over the period of time. BMW is synonymous with luxury car and treated as status symbol by the consumers. The brand equity has been built by branding efforts highlighting quality and excellence in performance of its products on a continuous basis. An overview of consumer behavior and the buyer decision making process This section will study and analyze the consumer behavior and its importance in marketing and give an overview of the buyer decision making process in relation to BMW cars. Cars are usually not purchased very often and cost a large amount of money – making them high investment purchases. Problem Recognition The consumer needs a car to travel socially and/or for work purposes/commuting; the need for a car is most likely an active problem (i.e. the consumer is aware that he/she needs a car) Information Search Potential customer researches different makes and models of cars and may look in to indirect competition such as public transport or bicycles. Evaluation of Alternatives The consumer will narrow the choices down until he/she come to a decision; the consumer will normally narrow down from makes that they are aware of, then ones that they would consider buying, then down to a small choice until they come to a decision. Purchase Decision The consumer will take in to account what their family and friends think of the car that he/she has decided to buy – consumers will also asses the risks involved with the purchase such as the financial and social risks. Post Purchase evaluation After purchasing, customers will continue to evaluate the car, this stage is vital to ensure future sales and promote brand loyalty for BMW. Effec tive after sales service plays an important role in enhancing the customer satisfaction. Symbolic Consumption Purchases carry symbolic meanings and can satisfy individual, social, or cultural needs. Driving a car that is perceived to be sporty, luxurious and exclusive can promote individualism and self esteem. Self-concept attached to the product helps to establish the user’s identity. In order for conspicuous consumption to be rewarded and thus maintained in society, individuals must attach symbolic meaning to products that infer something about their owner. This tendency to attach meaning to products is referred to as symbolic consumption. (Belk, Bahn and Mayer 1982; Belk, Mayer and Driscoll 1983). Symbolic consumption involves the owner as an encoder trying to communicate something about themselves through purchasing a product and a decoder who understands the symbolic message; for example: consumers may purchase an expensive car such as a 7-series BMW to show that they ar e well-off; although demographics such as age, gender and social class effect individuals' ability to form impressions about owners of cars. Research shows that children's ability to make inferences about others based on product ownership

Academic paper Essay Example | Topics and Well Written Essays - 1500 words

Academic paper - Essay Example These common images of nursing contribute to the willingness of students to enter nursing programs. Some consider that the nursing shortage that has existed from 1998 (Seago, 2004) has been caused by the negative image the public sometimes has of nurses. Therefore, public images of nursing have consequences in many areas of society. As the public has its images of nursing and what it means to be a nurse, youth are influenced by those ideas. What students believe of nurses will alter their desires to enter the nursing field. This, in turn, contributes to the shortage of nurses in the United States. Of students who choose to enter the nursing field, often their images of nursing change as they enter clinicals (Sand-Jecklin). Nursing students hold images of nursing that evolve, while students who leave nursing programs maintain the stereotype that they’d had previously. This seen, it is obvious that in order to break stereotypes of nursing, one must actually be a nurse and encounter a nurses’ experiences. It is difficult to change society’s perception of nursing. In terms of nursing students, it has been shown that their ideals, stereotypes, and impressions of nursing alter with their experience. Sand-Jecklin studied demographic data of 150 nursing students. Their motivations for entering the nursing field were reported. Twelve percent chose nursing for the variety of positions the profession entails; other reasons were job security, salary, and challenging career. Across the literature, findings show that among the positive perceptions of nursing, mainly found from studies on nursing students, are job opportunity and salary. An aspect of Dr. Sand-Jecklin’s study that gauged the public perception of nursing was the report the perceptions students have of nursing prior to entering nursing programs. Most often, students entered nursing programs with altruistic reasons. This phenomenon is often