Value Chain Analysis of Michelin Group Essay Example | Topics and Well Written Essays - 750 words

Value Chain Analysis of Michelin Group - Essay Example As per Value Chain Analysis there are specific activities that cumulatively determine the position of the company. These are the primary and secondary activities. Primary activities include inbound logistics, Operations, Outbound logistics, Marketing and sales and Service. The Support activities are Procurement, Human Resource Management, Technology Development and Firm Infrastructure. (Roberts, 134-35) The Value Chain Analysis of Michelin would be based on these criteria. The position of Michelin in the tire industry is very well placed. The main aspect of the success story of Michelin is that they produce quality materials at an affordable price and is wonderfully backed by very efficient team of after sales service. In addition to that Michelin is helped in an extremely positive manner from the field of advertisements. The Michelin Man can be enumerated as a icon in not only the tire industry but the essence has reached beyond that. However, it can be mentioned that the inability to tap the heavy automobile industry in a full extent remains a greater weakness of the company. In this context it should be mentioned that the Annual Report 2006 promises to better this particular sector. In today's world market of tire business Michelin holds a very prominent presence. With the current market being a $100 billion industry the position of Michelin is noteworthy. These two leading figures were followed by Goodyear with 17.2% of the market share. (King, 122) The rest of the market segments were divided among other average sized manufacturers with a cumulative amount 28.8% of the market share. Further more, it was reported that an additional 17% of tire sales was instrumented by local producers. (Lock, 245-46) Thus being a huge player if the world tire industry the effective Value Chain Analysis of Michelin becomes more important. The Value Chain Analysis can be enumerated as below: Inbound logistics of Michelin shows that the raw materials and storage and handling c harges of materials increased by about 12% from 2005 to 2006. On the other hand it was found that the Operations relating to the production of products was almost at par with the last few years (2002-2006) with an increase of 6%. (Annual report: 2002, 201)The same cannot be said for the operations outbound segment and there was an increase of 5% on the valuation of production channeling. However the Marketing and sales indicated that the company showed an additional usage of 9.6% for the means of promotion and advertisements. The services sector under the determination of Value Chain Analysis showed that the total valuation was raised by about 3% reflecting the developing market structure in favor of the company. (Kar, 201-205) The support activities when taken into consideration also show a similar amount of development in terms of net valuation for the company. The procurement factor reflected the variables that enabled Michelin to get the best possible materials for the lowest pr ice and in this context it ca be summarized as a net gain of 15% in relation to 2005.

Academic degree Essay Example for Free

Academic degree Essay The different Definitions of education are misinterpreted in different ways, but there are still ways that you can interpret what you think the definition is on education. Education is to be able to find your own path. To have a high school diploma or to have a college degree, education is to be successful in your life in whatever way that is. Trying to define education is like trying to define why the sky is the color it is or why the grass is green, there is no accurate definition of education to me. Education can mean more than one thing having a college degree but also can mean not having a college degree. Being educated to me means to be successful in your life, just because you do not have a college degree doesn’t mean you will not go far in your life or make a good amount of money. People make it seem as if you don’t have a decent degree you will just work at a fast food restaurant. If someone were to ask me what it meant to be educated I wouldn’t be able to give them an answer. My mother Julie, went to the University Of Arkansas were she had completed law school. After completing law school she got a job at JB Hunt being a contract attorney. My father Carlos, who only has a high school diploma but works for a company called South Western Energy and is a company man for two rigs out in Pennsylvania where he is very successful in what he does. I don’t think you have to have a college diploma to be the most educated person around. Do I think you would make more amount of money in certain professions? Yes. Society makes it out to be that you must be admitted to a college to be educated, but really how educated do you have to be, to be admitted into a college. Back in the day it was a lot harder to get into a college, now-a-days you can score a fourteen through a sixteen and easily get into a college and just have to do remediation classes. Being tested for an ACT, SAT, Standardized test to me doesn’t show how educated you really are. Teachers teach you for the chapter they are covering than they either expect you to continue to remember what they taught you or you forget it. On the standardized test or the ACT or SAT there is information that you were taught in younger grades or that you haven’t been taught yet. So technically it really isn’t showing how educated a person may really be. Life its self-offers you an education. This lesson of education is more a hard learning education. ‘The best way to predict your future is to create It. ’- Abraham Lincoln. You are not taught in school how to balance a check book, how to cook, how to pay taxes, or how to do major things in the real world. Sooner or later you will get to the point that you will graduate for high school, get your GED or even drop out, but there will come a time that you will leave your parents’ house, which then you will have to find your own path in the real world. Unless you were taught by your parents or other adults how to balance a check book, how to cook, how to pay taxes, or how to do things in the real world you won’t be an educated person on how to go about life. In life there will be times that you will come to points in life that will you will see how educated you are, or when there is times that you need to speak up or when you need to go ahead and back off from the situation. People are different and learn in many different ways some faster than others and some who remember everything easily or some who forget stuff by the time class is over. Being knowledgeable in one subject and not in the other is that consider too make someone less knowledgeable or less comprehensive than another person. When going through college to earn a degree depending on what we want to major in we aren’t taught certain subjects. When majoring in anything in the medical field you aren’t taught any type of histories because you don’t need to know it. When you want to become a history major you aren’t taught any sciences because you don’t and won’t need them. If someone was to walk up to someone and try and have a conversation with them about a certain subject or ask them for some type of help on a certain subject but the other person isn’t able to have a conversation back because they aren’t taught that subject or haven’t been taught that subject does that make them any less educated than the person asking for help. There will always be some one that is always smarter or believes to be smarter than you, but really how can you tell how smart someone is. Being successful to me is a huge part of being educated. When knowing people who have a good degree and do not do anything with their degree and make bad choices in their life and not care what anyone thinks isn’t a successful and well educated person. When you are living on the streets and have a good degree you could go and find a job even if it means starting at a fast food restaurant and working your way to the top to get a job for what your degree is. It may take time but no reason to just sit around and waste a well-educated mind as society would say. There may be as many definitions as there are defines, but it is important for people to have a clear understand of education in order to be able to define it to other people on what your beliefs are and what it means to be a well-educated person. Lincoln, Abraham. Education Quotes Edgalaxy. Edgalaxy. Techzoo, 2009-2013. Web. 17 Sept. 2013.

Challenges Facing Goodyear Essay -- Business Management Consumerism Ti

Challenges Facing Goodyear Problem Statement There are several challenges facing Goodyear in the current environment. Our sales have leveled off in the past few years and we need to increase our market share in order to improve these numbers. Our debt is high and our interest payments are eating away at our profiles so we need to get more income to pay down this debt. The more immediate question is if Goodyear should launch its new line of Aquatred tires. The trend has been toward higher mileage tires and the Aquatred tire is not in line with this trend, being more of a higher end tire. Additionally, if we do determine that we are going to launch the Aquatred, do we start the advertising during the Olympics when we don’t have all the tire sizes available? We are also determining if remaining with our current distribution channel is the best approach or if we need to expand the way our tires get to market. If we decide that we are going to expand our distribution channels, we then have to determine which tires, we are going to offer in the new channels. Finally, our market share in the replacement market is lacking not sure this is true, and since consumers feel that buying tires is a necessity we have to find a way to make them excited about purchasing our product. Goodyear used to be considered the Gorilla in tire producers, but with increased competition in recent years, that is not longer the case. Issues: Consumer model and expectations Essentially, consumers fall into 4 basic segments. Â § There are Price-constrained buyers who buy the best brand they can afford. They do not show any loyalty toward any brand and tend to shop around for tires so we would have to get our tired in front of them and be the best priced. Â § There are the Value-oriented buyers that shop around a lot to get the best price, but would generally buy major brands only so we would probably be able to capture this buyer because of our brand name, but we would need competitive pricing. Â § There are the Quality buyers who were loyal to the outlet and the brand of tire. These consumers were generally upscale and are going to be our main target audience and the challenge here would be to get the tire to the outlet that the consumer is comfortable buying at and communicating the difference in our tire verses our competitors. Â § Finall... ... and concern was put forth by the company to try to make tires as safe as possible. This is a positive spin on the company as a whole, which should translate to higher sales for our other tire products. In conclusion, we have a unique opportunity to take advantage of a niche market that is as of yet untapped. We have already purchased advertising time at the Olympics for which we are going introduce our new Aquatred tire, as well as promote Goodyear’s continuing quest for safety and quality. We are going to open up new distribution channels for our lower end tires so as to increase market share in these areas, while ensuring that our independent dealers sales are respected and promoted as much as possible. This is a very exciting time for Goodyear and the Aquatred tire. A little long, but I like your plan of action. Most important attributes for consumers when purchasing a new tire: 1. Tread Life 2. Wet Traction 3. Handling 4. Snow traction 5. Dry traction US market for Passenger Tires Replacement OEM Total Industry 152.0 43 195 Goodyear 22.8 16.3 39.1 Goodyear’s percent 15% 38% 20%

The Effects of Violence in the Media Essay -- essays research papers

The Effects of Violence In the Media â€Å"Someone just got shoot on the streets due to the violence in the media.† That is what some people are saying that violence in the media is the cause of that. The controversy of the effects that violence has on people has been going on for a long time. This paper is going to prove both sides of the controversy and let one decide which side is right. Violence is on the news and on everyday action shows. Theses everyday shows are targeted for the kids of the world who are in the stages which are important for their lives. At this point in their lives the kids can make life changing decisions the violence on TV has some effects on that decision. One might watch a scene from â€Å"Teenage Mutant Ninja Turtles† which may show them betting up a bad guy for trying to hurt someone. â€Å"The consequences of killing, especially by the "good guys," are seldom shown.† It doesn’t show the turtles getting in trouble for hurting someone it shows them as being the good guys. In real life you won’t be going around betting people up with out getting into trouble as well. It’s not like the kids won’t see so act of violence on TV for there is 50-60 times more violent commercial TV for the children then for the adult’s prime-time programs. Do you try to stop that by putting up parental controls on your TV? If you do that you have the protection on your TV but what about the TVs at their friend’s houses? â€Å"The typical American child watches 28 hours of television a week, and by the age of 18 will have seen 16,000 simulated murders and 200,000 acts of violence.† With all of that violence on TV there is a good chance of a child thinking that violence is the answer to all their questions. Yet it isn’t just the TV that brings us the violence there are other factors. â€Å"Girls who watched more than an average amount of violence tended to throw things at their husbands. Boys who grew up watching violent TV shows were more likely to be violent with their wives.† This is true but what if you didn’t watch the violent TV shows but your parents acted that way to each other? Would you turn into a wife better or would you turn into a caring person? This hasn’t been proven so I can’t give you an exact answer. What I do believe is that children look up to their parents ... ...eed to be able to perform your best when you are in reality. One bad thing about thinking you are in the dream world is that you might think that you are in that dream world all the time. â€Å"He was blaming the doctors and nurses for his pain, since on TV getting shot didn't seem to be all that big of a deal.† This is showing that some people can’t realize when they are out of that dream world. If they don’t realize that they are out of the dream world then they might act the same way as they see on TV. They might just go and bet someone up because they were doing something that they didn’t like or they were doing something wrong. â€Å"Children who watched one to three hours of television each day when they were 14 to 16 years old were 60 per cent more likely to be involved in assaults and fights as adults.† This is saying that people might act like the people in the TV shows that they might watch in real life. Take for instance someone just watched â€Å"Fight Club† they might turn around and start fighting each other for sport and think that they can get away with it. If you are doing that in your own home that is ok but when you bring it out onto the streets you could be arrested for it.

Why Does Population Density Varies So Much Within The UK?

Population Density is affected by many factors such as the relief, the climate, the vegetation, the soil, the natural resources and water supply.In the UK, population density varies so much as for example, London has a high population density because it has a great relief which includes flat land which will be easy to build infrastructures but Scotland has a poor relief as it has mountains and hills which means it will be difficult to build infrastructures so therefore, less people will want to vive there since there is a sparse amount of infrastructures like hospitals, roads, shops and schools so traveling to these destinations will be long.Factors like economic and social factors also affect the I-J as the economic factor can provide people transport, industrial areas, offices and ports. London has more Jobs than Scotland as it has more tertiary Jobs than primary Jobs which are paid more so this will populate London more as more people will come to London for Jobs.The social actor will attract more people to populate but Scotland has less health care, houses, entertainment, education and tourist attractions than London so therefore, people will want to go to places that contain these as they don't want to be bored. The vegetation factor populates Scotland as there are large grass areas, trees and fallow land which attracts people who like to live In grassy areas with clean air but London doesn't have a lot of vegetation as It Is more urban than Scotland.

SSD Administration

SSD Administration The Top 5 Questions the Social Security Administration Looks at When Determining if Someone is Disabled When applying for Social Security Disability (SSD) many get overwhelmed by the complexity of the paperwork and the time it takes to wade through it. Millions of Americans apply for disability benefits each year and many get denied the first time around.Most ask the question, â€Å"How does the Social Security Administration decide If I am disabled?†Ã‚  The SSD Administration uses a step-by-step process including these five questions when deciding if someone is disabled:Are you working? If you are working and averaging more than what Social Security deems to be substantial gainful activity (for 2018 this amount is $1,180 per month for non-blind individuals and $1,970 for those who are blind), you usually will not be considered disabled. If you are not working, or your earnings fall below substantial income, then the administration will send your application to the Disability Determination Services office to review your condition(s) under the criteria below.Is your condition â⠂¬Å"severe†? In order for your condition to be considered severe it must interfere with basic work-related activities. If the administration finds that your conditions are severe, then they will move to the next step to evaluate your condition(s).Is your condition found in the list of disabling conditions? The SS Administration keeps an updated list of medical conditions that are considered severe, often qualifying you as disabled. If your condition is not listed or does not qualify under the established criteria, the administration will then decide if your condition is of equal severity to a medical condition listed. If your condition(s) neither meet or medically equal one of the listed impairments, the evaluation continues to the next step.Can you do the work you did previously? The SS administration looks at the work you were doing over the last 15 years, and if your medical condition interferes with your ability to continue doing this type of work.Can you do any other type of work? If you are unable to do your previous work the SS administration will look to see if you are able to adjust to another work type.To learn more about the top 5 questions click here.If you are disabled and unable to work, call  Disability Attorneys of Michigan  for a free confidential consultation. We’ll let you know if we can help you get a monthly check and help you determine if any money or assets you receive could impact your eligibility for disability benefits.Disability Attorneys of Michigan works hard every day helping the disabled of Michigan seek the  disability benefits  they need. If you are unable to work due to a physical, mental or cognitive impairment  call Disability Attorneys of Michigan now for a free consultation at  800-949- 2900.Let Michigan’s leading social security disability law firm help you get the benefits you deserve.  Disability Attorneys of Michigan, Compassionate Excellence.

Hydrogen Powered Cars are Closer Than You Think. essays

Hydrogen Powered Cars are Closer Than You Think. essays Its hyped as a long-term savior of the Earths atmosphere, a technological godsend that will create pollution-free energy for cars and much more. Hydrogen powered fuels are the answer to the Earths biggest pollution problem. Experts insist it has the capabilities to replace fossil fuels altogether, and that calling it cleaner than fossil fuels would not do it justice. Imaging if the only waste bi-product your car or truck produced was pure water. The reaction of combining Hydrogen (H) with Oxygen (O) produces efficient electricity and leaves only water as waste (H20). In theory, the waste can even be converted back to fuel and reused. But between miracle machine and reality stands years of technical problems and immense cost of converting a nation that runs on gasoline, to a nation that runs on Hydrogen. With over five automakers ready to begin making Hydrogen powered cars, issues that keep the mainstream from it must be looked at. I believe that we cannot afford to wait. Hydrogen is hailed for being the cleanest burning fuel. Rather than an exhaust of poisonous gasses, pure water is released. Using it generates no Carbon Dioxide, and no greenhouse gasses. There are even means of preparing the fuel using solar or geothermal energy to completely eliminate pollution from driving your car. The pollution from an oil refinery alone is detrimental to the environment. Being the most abundant element in the universe, as well as reusable is in my opinion, the most logical energy solution yet. How it works is simple. The combination of hydrogen and oxygen results in electricity. This is done when Hydrogen and compressed oxygen are pumped into a fuel stack. Using a catalyst, the combination fuses a reaction in which electricity is produced. The waste product is heat, and water. When compared to gasoline, Hydrogen sports a higher octane rating of over 110, compar ...

Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Example

Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Example Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Essay Business Research Method Analysis of Indosat M3 Retention Program in Affecting Customer Loyalty Forewords Cellular business today is becoming an industry that people cannot ignore, it is grows fast and so many go into this business. Fast growth and dynamic market in cellular business makes this business challenging when one player in cellular business wants to keep their customers’ loyalty. They must use their creativities to create the effective programs to maintain their customers’ loyalty. For those reasons, the researchers want to reveal about the effective way or programs to maintain their customers’ loyalty especially for young Indosat M3 users. In this market happen dynamic changes of customers because they search for the cheapest price from cellular provider. In order to measure the effectiveness of the current programs, we execute a research through primary data by spread questionnaire and hold interviews and secondary data by surfing at Indosat M3 website. We will use casual method for this research because the problem is clearly defined. Chapter 1: Introduction 1. 1Background Playing in the mobile industry today is very exciting because of its very high growth potential. If counted, the 220 million population of Indonesia today there are about 28 million new mobile numbers in circulation, or about 13 percent, the market is still wide open. Of that amount, Telkomsel had close to 15 million, 9. 3 million, Indosat, and Excelcomindo approximately 4. 5 million. At the end of this year, the number likely will penetrate 30 million, seeing current market share of incoming operators. Growth of subscribers each arrier is very high, above 60 percent, due to programs that provide ease and grace to prospective customers. Moreover, the expansion of service coverage or coverage by all operators create isolated regions into the open. This opens new opportunities and increase customer traffic or SMS conversations. Program Sinyal Kuat from Indosat involved to stimulate people to enjoy its services, because the possibility of a drop ca lls more and more numerous now. Various programs ease the customer makes total audience of mobile operator services also grew, not only in GSM, but also in CDMA. Kartu AS from Telkomsel is the prima donna as the number of customers rose rapidly, approaching half a million new subscribers every month. Excelcomindo Pratama, which since the early known to be very careful to win the market thus its growth is not too fast, now launch Kartu Jempol and Kartu Bebas. Meanwhile, Indosat launched Voucher SMS IM3, absorbing many new subscribers each day on average to 40,000 new customers. Indosat is growing rapidly this year that could have the number of subscribers will keep rising. The growth of Indonesian cellular has reach the highest point in the world, up 74. percent in 2003, said the ITU (International Telecommunication Union) and GS Research However, compared to countries with relatively equal financial ability of its citizens, Indonesia cellular penetration is still comparatively low. Indonesia, with income per capita (938 U. S. dollars a year) up close to China (955 dollars) and Philippines (976 dollars), it turns out our penetration is lower. In fact, cellular growth in China is only 60. 1 percent and the Philippines 64. 4 percent, while Singapore only grew 18. 2 percent and Malaysia 33. 8 percent. Data from ITU, JP Morgan, and GS Research Report issued recently mentioned, our cellular penetration by the end of 2003 only 9 percent. This means that customers only 9 percent of the total population 220 million, while Chinas 20 percent (population 1. 3 billion people), and the Philippines 2 percent. Do not compare with Singapore, which was 79. 8 percent, 42. 6 percent of Malaysia, or Thailand’s 26 percent, 104. 6 percent, and even Hong Kong. India had more bad from Indonesia, for cell penetration is only 2. 6 percent, but with rapid growth, together with Indonesia. If the calculated end of 2003 cellular subscribers in Indonesia only 18. 3 million and the end of this year may just pass the 30 million, then its growth has been more than 63 percent. Do you really mobile in Indonesia grow by 60 percent or more? If calculated from the number of cards sold, the number of subscribers should now have to break the 30 million. The figures fail to penetrate because of the churn; people just stopped subscribing a number of very much. Indosat M3 is one of mobile phone provider that experiences increasing levels of churn rate. During the last three years, IM3 is facing a constant increase on its churn rate; this case is walking in line with the declining levels of consumer loyalty. Due to more tight competition, PT Indosat need to review their marketing strategies through the promotion mix which would impact on the formation and increase customer loyalty. That matter, which encourage this research, namely on the impact of promotions on consumer loyalty IM3 prepaid cards. Dedi Suherman, General Manager of Technology Planning in Telkomsel said that the number of mobile consumers in Indonesia is most likely having more than one card. But at least, if the calculated number of people were still above 100 millions, he added. Churn occurs primarily because the initial price of the current GSM prepaid cards is very low, almost equal in value to the balance they contain. Because its cheap, people treat as the prime card calling cards (calling cards), low pulse exhaust, buy a new card again. If not for a particular purpose, people throw its inaugural card because the card is the second card number did not have time to rub off on their owners. Moreover, intense competition makes the mobile providers generate strategies to win the market by intensify their promotion. Various promotional strategies undertaken by various operators is making such bad consumer behavior, consumers often replace his prepaid card thus affecting the decrease in prepaid card loyalty. Hasnul Suhaimi (47), President Director of PT Indosat Mobile Commerce view, the trend will churn remains high, if mobile operators market by offering cheaper packages. The more sales made, large volume, a higher churn rate. We seemed to chase shadows, because the sales work is ongoing, but no additional amounts of customers, said the man born in Bukittinggi is 23 April 57. According to Hasnul, the growth of cellular subscribers in Indonesia healthier if growing around 9 million this year, 10 million in next year, 11 million in next year, so hopefully in the year 2006 will be 50 million subscribers. If growing more than that number, which happened just chasing, he said. Moreover, intense competition makes the mobile phone providers generate strategies to win the market by intensify their promotion. Various promotional strategies undertaken by various operators is making such bad consumer behavior, consumers often replace his prepaid card thus affecting the decrease in prepaid card loyalty. Dedi Suherman, General Manager of Technology Planning in Telkomsel said that the number of mobile consumers in Indonesia are most likely have more than one card. But at least, if the calculated number of people were still above 100 millions, he added. Mobile provider is experiencing increasing levels of churn rate is issued by Indosat IM3. During the last three years IM3 is facing a constant increase in its churn rate, this case is walking in line with the declining levels of consumer loyalty. Due to the intense competition, PT Indosat need to review their marketing strategies through the promotion mix which would impact on the formation and increase customer loyalty. That matter, which encourage this research, namely on the impact of promotions on consumer loyalty IM3 prepaid cards. According to Kompas newspaper, high growth customers due to the emergence of cheap offerings from all operators. If this policy continues, will eventually be able to drop the mobile industry itself. If during the course of this card so valued around Rp 25,000 plus credits are sold at a price they contain, are now valued card hardly anymore, except the credits. But what could be promoted to operators is not entirely true; for example, called the initial price of Rp 50,000, including 50,000 credits, pulse fact, filled only worth Rp 35,000. Who are the customers who can test it? Hasnul Suhaimi said, the operator cannot entry the market for granted, because there are some things to consider. Production tools that are available should be enough, for example, HLR (home location register), MSC (mobile switching center), customer activation, IN (intelligent network) and whether the market can absorb them. Could have filled the market with sales of 50,000 cards a day early, but the number itself also will be out. He is one of the few who really understood the problem of mobile marketing. Previously he had been a commercial director at PT Telkomsel, PT Indosat still have when the shares are then sold to PT Telkom. He served as Commercial Director of Telkomsel precisely when Indonesia was hit by a recession, when investors away from this country. However, with the introduction of prepaid cards Simpati Telkomsel customers precisely when it grew rapidly, the debts could be repaid faster. And, now reaching 52 percent of Telkomsels cellular market share, while about 32 percent of Indosat. He also implemented his tricks in Indosat which affects a rapid growth. The number of subscribers increased from 5. 96 million at the end of 2003 to around 9. million in the last week of October. Of the 3. 5 million new customers until the third quarter of this year, about 60 percent to 70 percent is completely new customers, existing customers that make the remaining two cards. Although, he said, the data suggest that the number of sales the previous four months together with the number of customers who churn the current month. This phenomenon applies to all operators, although recognized several parties, the pr ogram always managed to create customer loyalty card. However, with the executable programs, plus the fact that in the last three months of this year customers will retain the card, the number of customers who churn will decline. This is because the holiday occurs during the prime card sales spike, while that period lasted until December of this year. Hasnul have the program create loyal customers by giving a bonus in the form of credits. If a customer purchases a prime costing Rp 25 000 with a value of Rp 25 000 pulses are also, on day 33 when he bought a voucher valued at Rp 25 000 will get bonus credits worth Rp 10 000. According to observers, in the first month that has occurred generally churn as much as 10 percent, continuing the same amount to six months ahead. Thats why Hasnul to bid, charging voucher worth it on days the owner will get 66 bonus credits worth Rp 15,000. Hopefully when its three months the number has been steadily used, Indosat card will be used permanently, he said. Churn can actually be prevented if all operators agree not to sell their SIM Card for less than Rp 25,000, with the hope of recharging their credits will be more cheaper than buying prime cards. Today everybody knows that in balance of establishment–customer relation, customers had gained big advantage. In order to continue long-term relationships with customers understanding them, meeting their expectations, being different from rivals are important. This situation is especially vital in similar goods and services offering establishments. For gaining advantage and being unique, offering suitable goods and services, meeting even over meeting expectations and desires of customers are needed. Customer loyalty topic had changed the ways of looking of establishments to customers. Now, establishments are trying to satisfy, make loyal their customers. Loyal customers mean financial and spiritually inputs to establishments. It is generally known that especially on tourism sector there are few researches on customer loyalty. In this context, author believes that this research will have a positive input to the related literature. 1. 2Problem Identification The problem could be identified by analyzing the symptoms that come from broad analysis in the market which are; aMany teenagers tend to change their Sim Card several times Many new mobile providers come with their cheap products cIM3 has too many retention programs The problem could be identified by analyzing the symptoms that come from broad analysis in the market. Based on global review, the most commonly known drivers of customer churn are the following: 1. Equipment envy Customers want the very latest handset with the most advanced features, the most attractive case and the most entertaining services. 2. Pr icing plans Annual tariff pricing contracts predominate in immature markets. When pre-paid options come on the scene, customers migrate to the more flexible plans; particularly those willing to pay a premium for privacy and freedom, those with credit problems, or those too young to sign contracts. 3. Customer service and billing With ties to mobile providers already tenuous, the slightest hassle over billing or service levels sends customers running into the arms of the competition. 4. Network performance More pertinent to newer market participants with developing infrastructures, customers will walk away from a contract when they discover major gaps in so-called blanket coverage. Although not yet introduced in all geographies, number portability, the ability to migrate your phone number across carriers, further increases customer churn rates. Recent number portability studies reveal that churn could be increased by a factor of 1. 6. Since phone numbers are often carrier specific, switching carriers entails changing numbers and business customers are slower to incur the added costs associated with reprinting materials and informing clients. 1. 3Research Limitation This research narrowly targeted to the market of the Indosat M3 customers that the writers observed to the young women and men in age of 17 to 23 years old who study in Institut Teknologi Bandung. In getting the right people to fill the questionnaires, we first held observation through students in Institut Teknologi Bandung to know the amount of Indosat M3 customers. 1. 4Research Questions This research is coped with highlighted explanation which are mostly talk about the area in; 1. How big is people awareness to retention programs? 2. What is the most important aspect in a provider to make people loyal? . What kind of programs that the customers like the most? (direct or indirect) 4. What kind of Indosat M3’s feature those customers prefer to use? 1. 5Research Objectives The objective of this project was to learn about the relationship between Indosat M3 current retention program in affecting its customer loyalty. We explored how effective Indosat M3 overcame price war to fi ght against increasing churn rate through retention programs. In the end, we are going to conclude which programs best suits Indosat M3 target market (teenagers age 17-23 years old). Chapter 2: Literature Review 2. 1Company Profile PT Indosat Tbk was established by the Government on November 10, 1967 as a foreign investment company to provide international telecommunications services in Indonesia and began commercial operations in September 1969 to build, transfer and operate an International Telecommunications Satellite Organization, or Intelsat, earth station in Indonesia to access Intelsat’s Indian Ocean Region satellites for a period of 20 years. As a global consortium of international satellite communications organizations, Intelsat wns and operates a number of telecommunications satellites. Following regulatory changes in the Indonesian telecommunications industry in 1999 and 2000, Indosat began implementing a strategy designed to transform from being Indonesia’s primary international telecommunications provider into a leading, fully integrated telecommunications network and service provider in Indonesia. In 2000, the Government’s intro duction of the Telecommunications Law, which encourages industry liberalization, directly impacted our business. In 2001, as part of the Government’s initiative to restructure the telecommunications industry, we entered into an agreement with Telkom to eliminate our respective crossshareholdings in several operating subsidiaries, including: our acquisition of Telkom’s 22. 5% ownership interest in Satelindo; Telkom’s acquisition of our 35. 0% ownership interest in Telkomsel; and our acquisition of Telkom’s 37. 2% ownership interest in Lintasarta and the purchase of Lintasarta’s convertible bonds held by Telkom. Subsequent to the agreement with Telkom, we acquired an effective 45. % ownership interest in Satelindo, through our acquisition of PT Bimagraha Telekomindo, or Bimagraha, in 2001 and acquired the remaining 25. 0% ownership interest in Satelindo from DeTe Asia in June 2002. To strengthen Satelindo’s capital structure and remove certain restrictive covenants arising from Satelindo’s indebtedness, we made an additional capital contribution to Satelindo totaling US$75. 0 million in July 2002. In August 2002, we entered the domestic telecommunications sector by obtaining a license to provide local fixed network services in the Jakarta and Surabaya areas. We deployed approximately 13,000 lines in those areas to provide local fixed telephone services and announced our strategic objective to become a leading fully integrated telecommunications network and service provider in Indonesia. In 2002, the Government divested 517. 5 million shares, representing approximately 50. 0% of our outstanding Series B shares at the time, in two stages. In May 2002, the Government sold 8. 1% of our outstanding shares through an accelerated global tender. In December 2002, the Government divested 41. 9% of our outstanding Series B shares to a former subsidiary of STT. As of March 31, 2009, the Government owned 14. 29% of our outstanding shares, including the one Series A share, and ICLM and ICLS owned approximately 65. 0% of our outstanding Series B shares. ICLM and ICLS are owned by Qtel. The remaining 20. 71% of our outstanding Series B shares is owned by public shareholders as of March 31, 2009. See â€Å"Item 6: Directors, Senior Management and Employees- Share Ownership. † On November 20, 2003, we merged with Satelindo, Bimagraha and IM3 and all assets and liabilities of such legacy subsidiaries were transferred to us on such date. Since entering the Indonesian cellular market through our acquisition of Satelindo and establishment of IM3 and the subsequent integration of such companies in 2003, cellular services have become the largest contributor to our operating revenues. On June 22, 2008, Qtel purchased all of the issued and outstanding shares of capital stock of each of ICLM and ICLS, pursuant to a Share Purchase Agreement dated June 6, 2008 between Qtel and STT, a company incorporated in Singapore. Pursuant to the Share Purchase Agreement, Qtel, through its subsidiary, Qatar South East Asia Holding S. P. C. acquired the capital stock of ICLM and ICLS from Asia Mobile Holdings Pte. Ltd. , or AMH, a company incorporated in Singapore, which is 75. 0% indirectly owned by STT Communications Ltd. and 25. 0% indirectly owned by Qtel. Following this acquisition, a change of control occurred in Indosat and Qtel, and its wholly owned subsidiaries, ICLS and Qatar South East Asia Holding S. P. C. , conducted a mandato ry tender offer to acquire up to 1,314,466,775 Series B Shares, representing approximately 24. 19% of our total issued and outstanding Series B Shares (including Series B Shares represented by ADSs), at a purchase price of the U. S. dollar equivalent of Rp369,400 per ADS and Rp7,388 per Series B Share, net to the seller in cash (without interest and subject to any required withholding of taxes). Following settlement of the tender offer on March 5, 2009, Qtel and its subsidiaries hold approximately 65. 0% of our outstanding share capital. 2. 2Theory and Previous Research 1. The Concept of Loyalty According to (ICLP 2006), customer loyalty can be defined as the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website. Not much different, according to Kotler, Bowen, and Makens (1999), customer loyalty is how likely customers are to return and their willingness to perform partnership activities for the organization. Partnership activities include the customer’s willingness to spend more while on a property, give positive referrals to others and tell the management when problems occur. In addition, the term customer used in this research analysis refers to the end user of the company. In Chu’s opinion (2009), â€Å"Loyalty is a positive attitude and is related to the level of re-purchasing commitment he or she possesses toward a brand in the future†. Barnes says â€Å"The long term success of the a particular brand is not based on the number of consumer who purchase it only once, but on the number who become repeat purchase†. In this case it can be concluded that consumers who are loyal can not be measured by how many he bought, but on how many the customer make a repeat purchase, including recommend someone to buy (Robert, Varki Bordie, 2003 p. 188). According to Robert, Varkie Bordie (2003) the success of the companys ultimate goal to establish relationships with its customers is to establish a strong loyalty. A strong indicator of loyalty is: 1. Say positive Things, is to say positive things about products that have been consumed 2. Recommend friend, is to recommend products that have been consumed to a friend. 3. Continue purchasing, is the purchases made by the continual improvement of products which have been consumed. So, the loyal customer Dengan demikian pelanggan yang loyal adalah â€Å"Pelanggan yang memiliki cirri-ciri antara lain melakukan pembelian secara berulang terhardap badan usaha yang sama, memberitahukan kepada orang lain tentang kepuasan-kepuasan yang didapat dari badan usaha tersebut, dan menunjukan kekebalan terhadap tawaran-tawaran dri badan usahan pesaing. (Griffin, 2005, p. 127). According Lovelovk (1991), which says that the level of customer loyalty towards a particular brand of goods or services depends on several factors, namely the amount to move to the brand of goods or other services, there is the same quality, quantity or service from jenisbarang or replacement services,  of the risk of cha nges in costs due to replacement of goods or services and changes in the level of satisfaction gained from a new brand compared with the previous experience of the brand has ever used. (P37). According to Griffin (2005), states that each customer buys, the customer moves through the buying cycle. Pemmbeli will move malalui first five steps. First, realize that both the product and make an initial purchase. Then, the buyer moves through two stages of attitude formation, which one called evauasi post-purchase and others called the decision to buy back.   When a decision has been approved to buy back, repurchase Klima steps will follow, thus forming a circle repurchase recurrent several times, or several hundred times, during the intertwined relationship between the customer and the company and its products and services. The five steps are: 1. Consciousness, the first step towards dimula loyalty with customer awareness of products. At this stage companies are starting to form a share of mind required for positioning into the minds of prospective customers that the companys product or service superior to competitors. Consciousness can arise in various ways such as competitors ads. Consciousness can arise in various ways such as conventional advertising (radio, TV, and newspapers), iklann on the web and word of mouth communications. 2. Initial purchase, the purchase represents the first important step in maintaining loyalty. First purchase of a purchase of the experiment, companies can instill a positive or negative impression to the customers with products or services provided. Ii After the first purchase made the company the opportunity to begin to cultivate loyal customers. 3. Post-purchase evaluation, conducted after the purchase, the customer is consciously or unconsciously, will evaluate the transaction. 4. The decision to buy back, is the most important attitude for loyalty. In short, no repeat sales, there is no loyalty. The motivation to buy back from dri higher positive attitude shown towards ytertentu product or service. The decision to buy back is often the next step that occurs naturally when a customer has elah a strong emotional bond with a particular product. 5. Buyers returned. To be considered truly loyal, customers should continue to buy back from the same company. A true loyal customers and competitors refused to return from the same company whenever it needed items. That is the kind of customers should be approached yag, serviced and maintained. Similarly, in defining customer loyalty, Griffin (quoted in Shoemaker and Lewis, 1998) urged that two factors are critical for loyalty to grow. The first factor is customer’s emotional attachment toward one certain product or service. The second factor is customer’s repeat purchase. However, as concluded by Backman Crompton (1991), brand loyalty encompassed more than repeat use. Nevertheless, repeatance of use from customer is important when it comes to costs. In business, acquiring the lowest cost is the most important thing. In marketing, keeping existing customers is considerably less expensive than acquiring new ones (ICLP 2006). Reichheld and Sasser (1990) claimed that only a 5% improvement in customer retention can lead to an increase in profitability between 25% and 85%, depending upon industry sector. Therefore increased customer loyalty has a direct relationship with increased profitability. 2. The Factors that affect Loyalty According to Mardalis (2005), factors that affect loyalty can be defined as : Customer satisfaction Kotler defined customer satisfaction as a feeling like it or not a person to a product after the customer to compare these products with the expectation of achievement. According to Kotler (1999, p. 42) is a good feeling of satisfaction or disappointment suffered by someone who is a nd the results of comparing the performance of a product that someone connected with the expectations for the products. Customers will feel dissatisfied if the performance given by the companys lower than what is expected of the customer, otherwise the customer will be satisfied if the given companys performance as expected by the customer. The high satisfaction will create an emotional appeal to the product or service, who can create high customer loyalty. Loyalty from the peanggan to teteap conduct transactions with the company a period to come, as measured by high tingkay loyalty among customers. Musanto (2004) says factors that affect the customer loyalty is : 1. Reability 2. Company’s ability to produce good stuff. 3. Response to and remedy of problems 4. Was the response and the way in responding to customers complaints 5. Sales experience 6. Relationships between customers and employees. 7. Convenience of acquisition 8. All forms of comfort and convenience provided by the company to customers The Quality of Services According to Shellyana and Basu (2002), one of important factor that can make the customer satisfied is the quality of services. Marketers can improve the quality of services to develop loyalty pelanggannya. Produk low quality customers will bear the risk of being unfaithful. If the quality of attention, even strengthened by an intensive advertising, customer loyalty will be more easily obtained. Menjdi promotion of quality and key factors for creating long-term customer loyalty. Some research shows that customers will become loyal to the products high quality products if the products is offered at competitive rates. The statement was similar to Marconi (1993), quality of service depends on heavily subjective in terms of subscribers, but in general the quality of these services adhere to SERVQUAL, which is identifying five things determine the quality of service (in Gefen, 2002), namely: 1. Tangible. Associated with the occurrence of physical transactions 2. Reliability. Products in accordance with the order and delivered on time 3. Responsiveness. Related to the ability of service providers in assisting customers if a problem occurs. 4. Assurance. The services or products providers ability to convince the ustomers that they are capable. 5. Empathy. The ability to make the customers feel Image Kotler (2000, p. 553) defines the image of sebagai seperangkat beliefs, ideas and impressions a person has to an object.   Following that he said the attitude and actions of a person against an object is conditioned by citr object.   Kotler (2002) also adds that the brand image is a requirement of a str ong brand. Simamora (2002) says that the image is the perception of relatively consistent in the long term (Enduring perception). So it is not easy to form the image, so that when formed will be difficult to change it. The image must be clearly established and has advantages when compare with its competitors. Meanwhile, Marconi (1993) mentions that the factors that influence loyalty are as follows The value (price and quality), pemuggunaan a brand in a long time will lead on loyalty, so the company should be responsible for maintaining the brand. Please note, the reduction of the quality standards of a brand will disappoint customers the most loyal customers even though, begiu also with price changes. Therefore, the employer must control the quality of the brand and its price. Image (either from its personality and reputation of the brand). The image of the company and the brand begins with awareness. Based on research conducted there is a correlation between awareness and market share, so it can be concluded there is also a relationship between brand image with a market share. Items will have a good image can generate customer loyalty to the brand. Convenience and ease to get branded. In a stressful situation and market demand which requires the existence of convenience, the company is required to provide the product is convenient and easy to obtain. The satisfaction felt by customers Services, with good service quality offered by a brand can affect customer loyalty to the brand. Guarantees and warranties provided by the brand. According to Griffin (2005), a loyal customer is one who: 1. Perform regular repeat purchases 2. Antarlini buy products and services 3. Refer products to others 4. Showed resistance to the pull of the competition Meanwhile, according to Giddens (2002) holds a loyal customer following characteristics: 1. A commitment to the brand. 2. Dare to pay more on the brand when compared to other brands. 3. Would recommend the brand to others. . In buying back the products do not consider. 5. Always follow information related to the brand. 6. Customers can become a kind of spokesperson for the brand and the customer is always to develop a relationship with the brand. In a competitive market rate is high enough, the company began to compete to provide satisfaction to its customers so that customers have a high loyalty to what is offered by the company. According to Jones and Sasser (1994, p 745) suggests that customer loyalty is an endogenous variable caused by a combination of satisfaction so that loyalty is a function of satisfaction pelangggan. If the relationship between customer satisfaction and loyalty is positive, then the high satisfaction will increase customer loyalty (Musanto, 2004, p. 130) 3. Customer Retention Customer retention is about to make sure the existing customers keep buying from a company. It is important for an organization to increase the numbers of loyal customers because based on a research that attracting a new customer costs 6 times more than retaining an existing customer (Sportjournal. com n. d. ). Based on the research (Perpustakaan Institut Teknologi Telkom 2009) there are 4 significant variables that affect customer loyalty. The first variable is Price. Price becomes very important for a company to survive in a competitive industry. Most likely, customer will choose to use products or services provided with lower price. Well set price can become a uniqueness for a company compared to other competitors. Next variable is switching barriers, it is any impediment to a customer’s changing of product or services. When the switching barriers increase, the level of customer loyalty also increases. Things that could affect switching barriers include added value from the product or services they provide. Customer satisfaction is also important, it is a measure of how products and services supplied by a company meet or surpass customer expectation. By having a customer service which always open 24 hours or placed them on a strategic places where many customer could easily reach them and a high quality product with terrific wide coverage signal could be the reason why customer satisfaction could increase customer loyalty. Last but not least, company’s image is the last variable that influence customer loyalty. Company image refers to how a corporation is perceived; it is a generally accepted image of what a company stands for. By having a positive image of course it can attract many customers. Based on those four significant variable which affect the Customer loyalty, a retention program was provided to increase customer loyalty that can suppress the higher churn rate. Beside that, there’s also a theory about customer retention program. The objective of this retention program is to maintain customer to use this product continuously. Every business should have a customer loyalty program because it costs five times as much money to find a new customer than it does to get a current customer to come back (Frey, n. d). According to Frey (n. d. , there are four types of successful customer loyalty programs: A Membership Program. Membership programs are one of the best ways to keep customers coming back. Most programs provide special incentives to members as part of their membership. A Rewards Program. Rewards programs provide gifts and perk that are earned according to the amount of business your customer s do. Create a Community. Every human has a deep inner need to belong to a community. Belonging gives us security and helps us to understand our place in life. Create Intertwined Business Processes. This is not just a traditional customer loyalty program but, its the bsolute best to guarantee that customers will keep coming back. Lowenstein (200-) in his writing states: ‘Theres one last thing to remember about the tree growth-customer loyalty analogy, which applies equally to CRM- and to all areas of customer management: It takes a long time, and a lot of effort, for a tree to grow and mature, but it can be cut down very quickly or slowly decay without nourishment. Keeping the tree healthy and protected, from the bark to the heartwood, is in every suppliers best interest. ’ 2. 3Hypothesis Chapter 3: Methodology 3. 1Research Location This research is located in ITB. The research location which are taken to gather the answer from the respondents which are the IM3 customers in age 17 to 23 years old were gathered by web-based questioner. The researchers choose that interval age because the target market of Indosat M3 is for teenagers. 3. 2Sampling Methodology Survey research is used in this study. To get data, researchers are using the questionnaire. In addition, document survey through internet is used to support the literature review. The respondents in this study are Indosat M3 users, which in group teenagers from age 17 to 23 years old. This study used statistic tool REGRESSSION in data processing. The survey method is simple random, because the limited time, resources, and the fastest way to gather information. The objects of this research are students of Institut Teknologi Bandung because it represents the requirement of our sample. 3. 3Population and Sample 3. 3. 1Population The population for the questioner focused to young Indosat M3 users which the target market fo Indosat M3 in age between 17 to 23 who lived in Bandung, especially in ITB. 3. 3. 2Sample The samples are decided by the researchers based on the population. The researchers use 35 samples from ITB student to fill the web-based questioner. The requirement to do the sampling is minimum 30 samples, so the researchers have fulfilled the minimum requirement. 3. 4Research Design The researchers collect data from young users of Indosat M3 who being the target from this research. The researchers do the data collection in ITB. [pic] 3. 5Gathering Data Methods The techniques of data gathering are the ways that are used to obtain data. The techniques which are used to collect data based on questioner. It is a collection of data through the distribution of a written list of the question that are associated with the variables that to be given to the customers. The researchers used web-based questioner to gather all of the data from the respondents. The questioner contains 10 questions and the researchers offer the knowledge about the four IM3 retention programs. The researchers spread 35 questioners to young IM3 users in ITB. 3. 6Data Analysis Plan 1. The data are gathered by using quantitative method by spreading questioner to ITB by web-based questioner. 2. Make the coding from the categorical scale data that have been tabulated in order to make easier on the data collection. 3. The researchers use the validity analysis to test the question in questioner whether the question necessary or not. Then, the researchers use the reliability analysis to test whether the question consistent or not. The researchers use split-half method to analyze the reliability. 4. Make the hypothesis for the research. 5. The researchers use the regression analyze by using SPSS software. 3. 7Timeline |Week |Description | |WEEK 1 |Brainstorming to collect the issue to be research and select the main topic. |WEEK 2 |Making background of this research, making the problem statement, define the objective, | | |methodology and sampling method. | |WEEK 3 |Arrange the questioner design, and make the web-based questioner. | |WEEK 4 |Spreading the questioner to the target market in ITB and collect data. | |WEEK 5 |Spreading the questioner to the target market in ITB and collect data and coding the data. |WEEK 6 |Coding data, analyze data using SPSS. | |WEEK 7 |Completing, interpreting and making the final report. | Chapter 4: Data Analysis and Discussion 4. 1Validity and Reliability Analysis To measure the validity and reliability of the questioner, the researchers just using the certain number of the questioner that related with the objective research. Therefore, the research just measure number 5, 6, 7 and 8 that explain the variable for each categories. This research uses 35 respondents to obtain the result. Based on the research to the target market, the researchers get the result: |Number of Respondents |Question number | | |5 |6 |7 |8 | | |A | |0,6 ? x lt; 1 |High Validity | |0,5 ? lt; 0,6 |Medium Validity | |0,3 ? x lt; 0,5 |Low Validity | |x lt; 0,3 |Invalid | The result from the analysis is: |Question Number |Validity Coefficient |Categories | |5 |A |0. 364618278 |High Validity | |   |B |0. 22917498 |Medium Validity | |   |C |0. 607464215 |High Validity | |6 |A |0. 421016851 |Low Validity | |   |B |0. 530451195 |Medium Validity | |   |C |0. 484852521 |Low Validity | |7 A |0. 542754703 |Medium Validity | |   |B |0. 573716203 |Medium Validity | |   |C |0. 573716203 |Medium Validity | |8 |A |0. 359680642 |Low Validity | |   |B |0. 40248017 |Low Validity | |   |C |0. 398274811 |Low Validity | All of the requirement questions for analyze the objective have already valid so the researchers did not revise the question er and go to the reliability analysis. 4. 2Stastitical Analysis The researchers use the Split-half method to measure the reliability of the questioner. The questions are divided into 2 parts with same amount, as follows: Part 1 | | | | | | |5a |5c |6b |7a |7c | |Pearson Correlation |VAR00005 |1. 000 |. 483 |. 283 |. 303 |. 093 | | |VAR00001 |. 483 |1. 000 |. 017 |. 85 |000 | | |VAR00002 |. 283 |. 017 |1. 000 |. 251 |-. 033 | | |VAR00003 |. 303 |. 285 |. 251 |1. 000 |-. 138 | | |VAR00004 |. 093 |. 000 |-. 033 |-. 138 |1. 000 | |Sig. (1-failed) |VAR00005 |. |. 002 |. 050 |. 38 |. 297 | | |VAR00001 |. 002 |. |. 461 |. 048 |. 500 | | |VAR00002 |. 050 |. 461 |. |. 073 |. 425 | | |VAR00003 |. 038 |. 048 |. 073 |. |. 214 | | |VAR00004 |. 297 |. 500 |. 425 |. 214 |. |N |VAR00005 |35 |35 |35 |35 |35 | | |VAR00001 |35 |35 |35 |35 |35 | | |VAR00002 |35 |35 |35 |35 |35 | | |VAR00003 |35 |35 |35 |35 |35 | | |VAR00004 |35 |35 |35 |35 |35 | For the measurement of the correlation strength between t he variables, there are the criteria: ? Correlation value is between 0 to 1 ? The value of correlation determines the strength of the relationship between variables. There are the standards of correlation value: o 0 – 0,25 : weak correlation (almost none) o gt;0,25 – 0,5: moderate correlation gt;0,5 – 0,75: strong correlation o gt;0,75 – 1: very strong correlation ? Correlation can be positive or negative. Positive correlation shows a same direction relationship between variables, which mean if the value of variable 1 big then variable 2 will have bigger value. Negative correlation have opposite relationship from the positive one between the variables, which mean if the value of variable 1 big then variable 2 will have a smaller value. ? If the value of correlation is 1, then the correlation is perfect correlation. Perfect correlation means all variable have a perfect linear relationship in other word variable 1 affect variable 2 perfectly. In this case a hypothetical test is unnecessary to observe the significant level of the variable’ relationship anymore. ? Significance relationship between the variables can be analyze with this requirement: o If the probabilities or significance lt; 0,05, relationship between variable is significant o If the probabilities or significance gt; 0,05, relationship between variable is not significant o In special case the significance number 0,05 is replaced with 0,01 if the result from the SPSS marked with star (*). From the calculation with SPSS the correlation number between the dependent and independent variable can be determine. Correlation number between var5 and Program Voucher SMS M3 is 0,483 which mean the correlation is moderate and positive correlation shows that the relationship is when the var5 increasing the same goes on Program Voucher SMS M3. Correlation number between var5 and Program IM3 semua MURAH! is 0,283 which mean a moderate correlation same as var5 and Program Voucher SMS M3. Correlation number from var5 and Program IM3 Ce eS-an, SMS dan Telpon Gratis Puas Abis relationship is 0,303 is moderate correlation same as before. Last var5 and Program Balckberry Prepaid correlation number is 0,093 means weak correlation and still the number is positive means the variables goes in a same direction. The significance level between the variable can be determined from probability number (sig) in correlation table from SPSS. Var5 and Program Voucher SMS M3 probability number is 0,002 which mean the variable relationship is strong, in a same direction, and significant same goes as the relationship between var5 and Program IM3 semua MURAH! (probability number is 0,05) also between var5 and Program IM3 Ce eS-an, SMS dan Telpon Gratis Puas Abis (probability number is 0,038). For relationship between var5 and Program Balckberry Prepaid which is the probability number is 0,297 means that the relationship is weak, not in a same direction and insignificant. |Model |R |R square |Adjusted R square |Std error of the estimate | |1 |. 578a |. 334 |. 245 |. 20503 | R Square will be used to calculate how much the frequency of independent variable affect the dependent variable. R number can be mentioned as determination coefficient. From the table above the determination coefficient is 0,334 or 33,4%. This number means about 33,4% amount of var5 can be explained by using Program Voucher SMS M3, Program IM3 semua MURAH! , Program IM3 Ce eS-an, SMS dan Telpon Gratis Puas Abis, and Program Balckberry Prepaid. In other word the effect of the independent variable to dependent variable is about 33,4%. The rest of it which is 66,6% (100%-66,6%) must be explained through another factors which is outside from this regression model. The formula for calculate the other factors is error = 1-r2 or 1-0,334. To test whether the regression model is correct or not, the model need to be tested its linearity relationship between the independent variables. Number that will be used is: |model |Sum of Squares |df |Mean square |F |Sig. | |1 Regression |. 632 |4 |. 158 |3. 757 |. 0. 14a | | Residual |1. 261 |30 |. 042 | | | | Total |1. 1893 |34 | | | | The hypothesis: H0 : there is no linear relationship among the 4 variables IM3 products with the awareness H1 : there is a linear relationship among the 4 variables IM3 products with the awareness The testing conducted by using the significant number or Sig with the following provisions: If the significant number of research lt; 0,05; H0 rejected and H1 accepted If the significant number of research gt; 0,05; H0 accepted and H1 rejected. Based on the calculation obtained the significant number 0,014. The result 0,014 lt; 0,05, so H0 rejected and H1 accepted. It means there is a linear relationship among the 4 variables IM3 products with the awareness. From the analysis, because there is the linear relationship among those variables, so all 4 IM3 products indeed influence the awareness. The conclusion is the regression model above have corrected and proper. Conclusion From the analysis above, the researchers can make the conclusion as follows: The correlation number among 4 variables IM3 products with the awareness is 0,578. The influence of 4 variables to the awareness is 0,334 or 33,4% The another factors outside the regression model is 0,666 or 66,6% Chapter 5: Conclusion answering research question gt; and recommendation References http://korananakindonesia. wordpress. com/2010/03/27/pemakai-telepon-seluler-indonesia-terbesar-ke-6-di-dunia/ PT. Indosat Tbk Company Logo Discussion Group: Ali Zainal Abidin (19008174) Galih Pandikar (19008156) Livia Ardelia Gentha (19008089) Rani Fevadiana Bokslag (19008117)

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The Global Social and Enviremental Opportunities and Risks Facing Essay

The Global Social and Enviremental Opportunities and Risks Facing Woolworths - Essay Example On a global front, Woolworths needs to keep identifying risks and prospects that keep emerging as well as those already in existent. A noteworthy characteristic of the retail industry that Woolworths face is the rising intensity of competition and domination by few companies (Seth & Randall 2001). Therefore, accurate evaluation of social and environmental opportunities and risks is very critical to enable the company to adopt apposite strategic measures. Understanding of these opportunities and risks helps in establishment of effective growth policies and expansion plans or in a more threatening environment measures that pre-eminently upholds the current position or if need be, allows pull-out from markets. Understanding of future opportunities and risks also helps toshape how the management base their strategic decisions. This is because they need to balance and in consideration of other factors, they determine a realistic and sustainable direction to the retail business. Opportunit ies and risk analysis enables a retail chain, such as Woolworths, to identify the global markets and areas that are viable to open up new ventures and how exactly to take care of the needs of the clientele (Richardson & Williams 1995). In addition, they determine the allocation of resources.Opportunities and risks can be in any aspect of the company. They can be in skills and abilities of the employees, location and environment of operation, products and branding, financial and informational management. Social Opportunities and Risks One of the most noteworthy social opportunities is the global Woolworths Trust EduPlant programme (Burch & Lawrence, 2007). In collaboration with other organizations and educational institutions in several countries, for instance South Africa the programme sponsors and funds educational institutions in the growing of healthy foods in a sustainable system (Burch & Lawrence 2007, p 24). For over the last ten years, EduPlant programme has supported thousan ds of educational institutions to boost food security in the societies and to improve the nutrition of their students (Burch & Lawrence 2007, p 24). The programme runs annually and begins with an invitation to various stakeholders in the education sector to go for one day all-expense paid permaculture training.Those who are trained on various permaculture techniques become food security campaigners in their societies. They are then sponsored to grow food gardens that produce much-needed food for the schools within the communities. Land portions within the schools are converted into healthy greened environments and the trained educators are empoweredto share their permaculture skills with other members of the community (Burch & Lawrence, 2007). After the learning institutions have grown their gardens, they register them into a national competition. They continue to get support and guidance from trained permaculture specialists who visit the institutions and finally choose 63 finalist s. All selected finalist institutions are awarded with cash rewards and environmental, health and agricultural resources. Further rewards- in both cash and resources are given to the winners of various other categories. This programme is a great opportunity to market and promote Woolworths and make it a great brand name across all generations as well as boost its corporate social responsibility regarding

SENSORY PROCESSING Research Paper Example | Topics and Well Written Essays - 1250 words

SENSORY PROCESSING - Research Paper Example The first hurdle for scientists and those in research and development has been learning how to replicate the fast and multidimensional processing of the brain. In neural communication and storage in the brain, signals are sent via an electrochemical signal. This is the result of depolarization and re-polarization which occurs along the myelenated axon as ions move in and out of the membrane. Integration and processing of senses as a whole is orchestrated by all parts of the brain with receptors and sensory instruments working together simultaneously. It is from this that the transfer from the sensation of the information being taken in can be processed by the brain and interpreted by our consciousness in order to give the perception. The brain works by organizing and integrating information on the basic level. For example, in vision objects are organized based on geodes and schemas. It is from these basic forms that we are able to interpret the object as whole. These are the foundati ons and laws in psychology which stem from Gestalt psychology. The brain works by interpreting all the senses simultaneously and rerouting these feelings to their respective lobes in the brain. It is then all brought together in the cerebellum and other cognitive structures where the sensation is given meaning based on past memories, emotions, etc. Time is a very abstract concept. For humans, we are always looking for a way to quantify time. We think of time in terms of the past, present, and future. We further try to quantify it through the use of measurement such as seconds, minutes, hours, days, etc. In cognition, we may be able to formulate the construct of keeping time on the conscious level by compartmentalizing memories and assigning a frame of reference such as specific memories that occurred during a given week, but what scientists are interested in is how the biological aspect of keeping time occurs. We already know that the body keeps to circadian rhythms which are a form of keeping time which helps us maintain our time awake and sleeping. Recent research into this area has shown that the right lateral frontal lobe and the superior medial regions of the frontal lobe are instrumental in the brains perception of time. This was accomplished through research in which an auditory stimulus, in this case a tone, was used. Through the use of lesions, it was shown that it inhibited timing performance. Facial recognition is a unique trait among humans. In particular, the cognition involved in viewing faces relies on key components on the face. The main characteristics in which we process faces relies on the T- region, the placement of the eyes, nose, and mouth, as well as other features such as eye size, cheek structure, etc. This relies on the process of not only the visual stimuli being transmitted from the rods and cones along the optic nerve into the brain, but also the perception and memory component. We are able to recognize faces because along with the perception of the stimulus, our brain pulls constructs from memory in an attempt to identify the face, which can not only be based solely on whether they know the person, but it can also be associated with gender. Video cameras and other security systems are able to pick up facial features of people depending on the clarity of the camera

How Air Brakes on Trains Work Article Example | Topics and Well Written Essays - 1500 words

How Air Brakes on Trains Work - Article Example Eventually, there is a slowdown of the wheels and the whole train stops. The braking material assumes the form of a pad or block. Most trains are installed with braking systems that feature compressed air like the power to force blocks on to pads or wheels on to discs. Such systems are referred to as "pneumatic brakes" or "air brakes". A â€Å"brake pipe† is used to transmit the compressed air into the system. Varying the level of air pressure results into a variance in the brake’s state of application in every locomotive. The train may apply the brake, hold (release) it after an incomplete application. The compressor serves as the pump necessary for drawing air from the atmosphere, while compressing it for further usage on the train. The principal function of the air is portrayed in the brake system, even if compressed air is also used in other means. The driver’s brake valve acts as the means via which the train driver regulates the brake system. This valve has a minimum of such positions as: "Running", "Lap", "Release", "Emergency", and "Application". Additionally, a position to "Shut Down" is included to help lock the valve when it is not on use. Every position plays an autonomous role in the braking system. The "Release" position links the brake pipe to the main reservoir. This effort helps in raising the available air pressure within the shortest time possible in order to acquire an instant release when the driver is signaled to restart the train. The selection of the feed value is acquired when the valve is in the position, "Running". This facilitates the maintenance of a slow feed within the brake pipe in order to counteract the losses or small leaks in the connections, brake pipe and connections. The role of the "Lap" is to help close the link between the brake pipe and main reservoir, as well as to hinder the atmospheric connection when a brake application is committed. The Lap has

Robert Herrick- To the Virgins, to Make Much of Time , Andrew Marvell- Essay

Robert Herrick- To the Virgins, to Make Much of Time , Andrew Marvell- To His Coy Mistress , John Donne- The Flea - Essay Example Any person that has delivered or been on the receiving end of a statement such as, â€Å"C’mon babe, it’s the Prom! We aren’t ever going to have another night like this again,† understands where Herrick is coming from. He is urging the ladies not to reject him now because there is only so much time for really good loving. The poems from Marvell and Donne take different approaches to the theme. Marvell is telling his mistress that she can stop playing shy because he knows she wants to be with him. Donne seems to be trying to elicit sympathy from his lover by wondering how you could –gasp- reject moi? Coupled closely to this theme of the lost moment or the tragedy of unrequited love seems to be the notion that the man was to be the aggressor in matters of the heart, seeking to gain the favor or displeasure, of the woman. I really loved the Herrick poem. He is such a subtle gentleman on the one hand and a playboy on the other. He is clearly using a tac tic that only works on the inexperienced (thus the Virgins in the title) but he does it so well, one can almost be sure of the outcome.

How Air Brakes on Trains Work Article Example | Topics and Well Written Essays - 1500 words

How Air Brakes on Trains Work - Article Example Eventually, there is a slowdown of the wheels and the whole train stops. The braking material assumes the form of a pad or block. Most trains are installed with braking systems that feature compressed air like the power to force blocks on to pads or wheels on to discs. Such systems are referred to as "pneumatic brakes" or "air brakes". A â€Å"brake pipe† is used to transmit the compressed air into the system. Varying the level of air pressure results into a variance in the brake’s state of application in every locomotive. The train may apply the brake, hold (release) it after an incomplete application. The compressor serves as the pump necessary for drawing air from the atmosphere, while compressing it for further usage on the train. The principal function of the air is portrayed in the brake system, even if compressed air is also used in other means. The driver’s brake valve acts as the means via which the train driver regulates the brake system. This valve has a minimum of such positions as: "Running", "Lap", "Release", "Emergency", and "Application". Additionally, a position to "Shut Down" is included to help lock the valve when it is not on use. Every position plays an autonomous role in the braking system. The "Release" position links the brake pipe to the main reservoir. This effort helps in raising the available air pressure within the shortest time possible in order to acquire an instant release when the driver is signaled to restart the train. The selection of the feed value is acquired when the valve is in the position, "Running". This facilitates the maintenance of a slow feed within the brake pipe in order to counteract the losses or small leaks in the connections, brake pipe and connections. The role of the "Lap" is to help close the link between the brake pipe and main reservoir, as well as to hinder the atmospheric connection when a brake application is committed. The Lap has

Exams questions Essay Example | Topics and Well Written Essays - 2500 words

Exams questions - Essay Example This was interpreted by some commentators as the Jihadists’ way of warning Australia and deterring it in collaborating with the United States. But unfortunately, the message was ignored by the Australian government, putting its citizens at ever greater risk. Bali might not be officially Australian soil, but with the organization and skill with which the Islamic militants operate, it might not be long before Australia is made to pay for its ill advised alliance with imperialists further north (Abuza, 2003, p.170). With the apparent failure of its participation in the War of Terror campaign, the policy makers in Canberra should also remind themselves of the real causes of Bali bombings. The Establishment press, most of it owned or controlled by Rupert Murdoch and keen on promoting its own interests had presented a blanket view in its Bali reports. For example, the Australian mainstream media wants its citizens to believe that the terror attack in the Indonesian island was a sequel to the campaign of hatred against western way of life that was kick-started with September 11 attacks. But this view-point is not accurate. The South East Asia region has a large Muslim population. Indonesia is a thriving centre for Islamic scholarship and practice. But unfortunately, Australia had in the past sided with the oppressive Suharto regime (with the tacit support of the United States and Britain) and had indirectly aided injustice in the past. The Muslims in the region have every reason to feel aggrieved. What Australia needs to do is to keep its intelligence gathering efforts to a minimum and focus its energies on reaching out to its neighbours. A real change in the threat of terror will only come about when economic opportunism and imperialist ambition is replaced with humanitarian concern and noble statesmanship. It is becoming obvious that the best way forward for policy makers in Canberra is to sever

The Sea Around Us’ by Rachel Carson Essay Example for Free

The Sea Around Us’ by Rachel Carson Essay I have read excerpts from two texts. An informational text titled ‘The Sea Around Us’ by Rachel Carson, and a literature text titled ‘Twenty Thousand Leagues Under the Sea’, by Jules Verne. In both excerpts there are many descriptions of the ocean. Many people debate whether details are described more vividly in informational text, or in literature. I feel the ocean was described more vividly in the excerpt from the literature text ‘Twenty Thousand Leagues Under the Sea’. I believe the ocean is described more vividly in the excerpt from the story Twenty Thousand Leagues Under the Sea because when I read it I feel like I’m there. The imagery is very strong and everything is described in such great detail. For example, when M. Aronnax was describing the coral kingdom in the ocean and said â€Å"I was tempted to gather their fresh petals, ornamented with delicate tentacles, some just blown, the others budding, while small fish, swimming swiftly, touched them slightly like flights of birds.† He described perfectly what the petals of the corals in the ocean looked like. He stated that some were blown and others weren’t. He also did this when explaining the effect the light of the lamps had on the ocean. He said â€Å"The light from our lamps produced sometimes magical effects, following the rough outlines of the natural arches, and pendants disposed like lusters, that were tipped with points of fire.† He even went as far as to describe the outlines of the natural arches of the coral. The excerpt from the informational text The Sea Around Us focuses more on getting their information across to the readers rather than imagery. This is emphasized when the author was describing how ocean life grew more and more complex. He described how aggregations of specialized cells arose from simple one celled creatures. When describing this he stated â€Å"From simple, one celled creatures, others that were aggregations of specialized cells arose, and then creatures with organs for feeding, digesting, breathing, reproducing.† The author described more what the creatures organs were for, but gave no imagery. I felt this gave the readers more information, but not as much details left for our imagination. Overall I felt Jules Verne used a more vivid description when describing the ocean then Rachel Carson. When the author described all of the coral in the ocean he used amazing imagery. I feel the author describes many details people would overlook when viewing  coral. I also feel the author made very good comparisons when describing the ocean and the things in it. For example when M. Aronnax said â€Å"†¦while small fish, swimming swiftly, touched them slightly like flights of birds.† I felt he described very well what the small fish swimming by them looked like. I felt his comparison of the small fish swimming to a flight of birds really helped to emphasize how the fish looked while swimming. He also did this when describing how much coral was in the ocean. He said â€Å"Coral is sold for twenty pounds per ounce and in this place the water beds would make the fortunes of a company of coral divers.† He used the face that coral is sold for twenty pounds for ounce to emphasize how much coral was in the sea. I also liked the comparison he made between the tips of the coral and the â€Å"points of fire†. I feel the author used very good comparisons to enable the readers to visualize and get a clearer picture of his descriptions of underneath the ocean. In the excerpt from the informational text The Sea Around Us I felt the author didn’t use very good comparisons when describing the ocean. When describing the mysterious borderline forms the author said they were â€Å"not quite plans, not quite animals† I felt the author did very poor in describing this. The description was way too general. Some may feel that Rachel Carson described the ocean more in her text The Sea Around Us. When describing the sponges growing on the bottom of the ocean. She said â€Å"Sponges grew on the rocky bottom of the sea’s edge and coral animals built their habitations in warm, clear waters.† She did describe the temperature of the water but it was a very broad description. She only described the ocean as being warm and clear. I feel she could have used more detail when describing it. She also could have described the bottom of the sea as more than just rocky. She could have described the outlines and arches of it as Jules Verne did when describing the coral. Jules Verne placed more work in using visual details to describe the ocean than Rachel Carson did. I understand some people may feel many different ways about the way each author described the ocean in their texts. However, the comparisons, visual details, and imagery Jules Verne used to describe the ocean on her text help give readers a clearer visualization of the ocean than Rachel Carson. Yes, Rachel Carson got information across to her readers, but she did not do such a great job when getting the image of the ocean across to the readers. It is  evident that Jules Verne did a better job a describing the ocean in Twenty Thousand Leagues Under the Sea than Rachel Carson in The Sea Around Us.

Smartphone Market Trends With Pest Analysis In Korea

Smartphone Market Trends With Pest Analysis In Korea The Korean telecom company called KT has published that the major customer of smart phone is men and women in their 20s and 30s who live in capital area. They have a need to buy new mobile phone when their existing phone is out of order or behind in fashion. Even some Macolytes who is enthusiastic in apple products tend to be dissatisfied at not getting new iPhone. After recognizing problems, they get loads of information about new mobile phone from their friends, relatives, internet community and media. As the number of smartphone users is increasing, many smart phone companies have been trying to penetrate Koreas smartphone market. Apples biggest direct competitor is Samsung. While Apple sells only iPhone series, Samsung keeps a rich assortment of goods. Samsung sells cheaper mobile phone targeted at teenagers or a little bit expensive mobile phone which includes a lot of functions aimed at adult and CEO. Like this, Samsung does not overwhelm with material superiority but targets segment market. Therefore, customers can make a choice what they want in their price category. As I mentioned earlier, Samsung sells various kinds of smartphone for different age groups. The Left targets at teenager and the Right aims at adults. Contrary to existing galaxy series smartphone, galaxy pop offers various color and it can satisfy young peoples desires and their personality with inexpensive price. A celebrity who is popular with teenagers appears in commercial advertisement, and the ad encourages young customer to buy it. On the other hand, galaxy s4 is equipped with the latest and the best performance. Samsung installs a lot of billboards to advertise the product. The company offers flip cover with discounted price only for several days and even gives voucher which can enjoy mobile TV. Smartphone market Trends with PEST analysis in Korea. Political Factor Abolition of WIPI obligation WIPI (Wireless Internet Platform for Interoperability) is a platform used in South Korea. It is basic software which is same function as OS used in personal computer. Korean mobile communication companies made their own wireless internet platform in a different ways and lots of contents manufacturers had to make same contents in various ways. Therefore it caused unnecessary waste. Government carried out regulation to reduce waste to a minimum. However, Apple, Nokia and other companies made their mobile phones with their own platform. So that companies had to change their platform to entry Korean mobile phone market. With these difficulties, many companies are reluctant to penetrate Korean market. Eventually, Korea government abolished the WIPI obligation. After Multinational manufacturer entering Korean market, mobile market became more competitive. Especially, Apple affected various positive effects for existing apple customer and this affirmative response continued. Economic Factor Consumption Promotion With the smart phone, more and more people use mobile contents which called application program. In application market, there are lots of categories so consumers are able to buy what they want. As people are using smartphone, loads of applications are activated naturally. Even some people develop their own application program and create profits. At the same time, they make a great contribution to mobile contents market. Eventually smartphone is one of the main factor which promotes application consumption and makes mobile market more active. Social Factor consumer trend, various age groups Originally, only young people who can accept change quickly prefer to use smartphone. As time goes by, however, various age people started to use smartphone. At first, they are not familiar with using smartphone and application, but now many people get accustomed to utilizing their smartphone. Another factor is consumer trend. Many people want to get loads of information in real time. Even in public transportations like metro or bus, consumer search latest information. Customers want to get a lot of information as soon as possible. Technology Factor Camera, GPS, People consider Camera as important factor in smartphone. They dont have to carry their own camera when they want to take pictures and they can just take pictures with high pixel camera in smartphone. With GPS, consumer can know where they are now and how to go to their destination. Consumers are no longer afraid of getting lost due to GPS. Apple Analysis Organization Figure Apple organization structure. Apple organization is so simple and not conventional. It is vastly different from other companies organization chart. At first, Apple doesnt have committee and organization management. The company only has CFO which controls profit and loss. Most of companies tend to regard profit and loss as ultimate result of management responsibility however, in Apple, only CFO pays attention to their profit and loss. As a result, workers can share their ideas with bottom up not top down. Brand Strength Figure Apple ranked as Worlds most valuable brand Apples strengths are retail stores, customer service, leading innovator and financial reports, First of all, Apple opened own retail stores all over the world. It is estimated that about 280 stores in 10 countries. Most of retail stores are a success because consumers have an opportunity to learn and use about the product in stores. Second, Apple is known for good customer service. Apple is home to many sales representatives who are trained customer service and information. Apple also offers free online chat function and replies the answer to consumers inquiry. The Third strength is leading innovator. Apple is regarded as most innovative company. The company can produce innovative products and its innovation affects another mobile company. Final strength is financial reports. The financial performance of apple is better than many companies. It has high gross profit margin. Positioning Apple offers various applications and service through iTunes and app store. This is main positioning of apple and thats why the companys main consumers are in their 20s and 30s who have strong purchasing power. Figure Past iPhone campaign history The iphone3 campaign is simple. Apple just emphasizes price and speed. Actually many people thought that there is no big difference between iPhone3 and iPod. But after releasing iPhone 4, the campaign is totally different. Apple introduced new function which called face-time. iPhone4 users could call their family or friends with face to face. The most important factor that apple emphasizes about iPhone 4s is Siri. Consumers can order action with their voice and the product takes an action. Like this, the past iPhone campaign is quite innovative but it isnt useful in real life. For example, Siri is not offered on the Korean iPhone therefore it is hard to use Siri for Korean consumer. Another failure is face time. Because lots of Korean mobile phones have already offered video call, Korean didnt think it is special. Therefore considering this failure, the most important iPhone 5 campaign slogan is Innovative but Practical iPhone 5 communications objectives. Make iphone5 faster than before. Add the ability to watch TV in everywhere. Extend the battery life Make up for yellow gate and camera. Target audiences The existing target audience is men aged 18-35 however now it would be changed. The main iPhone 5 target audiences are in their early 20s and mid-30s. These groups of people have strong purchasing power and they are very sensitive to the changes. The reason that I exclude teenagers from target audiences is they tend to buy their mobile phone according to the situation and they dont have any income so it is hard to make them as long-term customers. Many people including existing users were dissatisfied at the short battery life. Showing the main problem-solving, Apple persuade consumer to buy the product. This is helpful to leave positive images which Apple is trying to communicate with consumer. Consumer in their 20s and 30s are very sensitive to the latest trends and sometimes they feel depressed when they cannot have latest product. People want to buy not only products but also the brands name. Apple has to understand the character of target audiences, and make them feel .superior. Promotional tools Advertising Media broadcast, print, outdoor, in store Blogs upload information about new iPhone and draw intention. Broadcast emphasize the iPhone 5 speed. Print Print new slogan Public relations Press release updates every month Video news Make iPhone channel at Youtube and upload regularly Direct Marketing Email Send emails to all apple consumers with introduction of iPhone 5 Personal selling Trained sales person provides information and spend time with new customers. Create long relationships between seller and buyer Persuade to purchase new product Sales Promotions Discounting price Offer discounted price to student and existing users who bring their iPhone series. Samples Retail stores allow consumers to try the iPhone5 Voucher When customers buy iPhone 5, Apple give voucher Suggestions for relevant media Social Network Media According to the research graph, more and more Korean people are getting use their own social network. With using social network, the company can attract a lot of social network users. For example, on Facebook, most of users age is from 18 to 35 which is our main target audience. So If the company target on Social Media such as facebook, twitter etc, the company can attract a lot of main target consumer. Customers will be interested in new iPhone, and they could express their own opinion on Social network. The best advantage using this media is the company can communicate with the consumers and advertise effectively with a small charge. TV commercial advertisement. The TV commercial is the easiest way for customers to get new information about iPhone. During for only 2-30 seconds, the commercial could effect on customers. Nowadays, it becomes more and more important to choose advertising background music. With using TV ad music, it also can emphasize the products various advantages. TV commercial advertising expenditure is most expensive than other advertisement, but it is one of effective means to inform the public. Creative Strategy Emphasize the better battery and offer portable chargers. Many Korean people think that the most disadvantage of iPhone is the battery. Contrary to other competitors, iPhone has a built-in battery. So the company has to extend the battery life, and emphasize the major improvement. And the company will offer free portable chargers for consumer during specific period. Apple sticks to make iPhone with built-in battery. Instead of making portable battery, offering portable chargers could be differentiation strategy and it also conserves iPhones unique design. Like this, if the battery life is longer, lots of customers would satisfy the new iPhone and they will also suggest their friends or family. Advertising with new function The new function of iPhone is DMB(Digital Multimedia Broadcasting). As I target at Korean mobile market, launching iPhone with DMB could draw consumers interest. In Korea, during commuting hours, lots of workers tend to spend their time with watching TV in metro or buses. Previously, because Apple didnt add this features, many Korean apple users used to experience discomfort. Combining with 4:3 screen ratios and Apples Retina Display, the company would provide target audience with crystal clear images. In summary, new slogan of iPhone is practical and unique. I will adhere to existing unique design and make up for shortcomings. The main objectives of iPhone 5 marketing is to emphasize the better battery life, new DMB functions and higher speed than before. To target main audience, I will advertise on Social Media and TV commercial advertisement in priority. With this advertising, the company is able to attract major consumers. I also want to stretch more budgets for advertising and sales promotions than before. With promoting consumers about the extended battery life, the company can offer free portable battery charges as sales promotions. Using this promotional tool appropriately, the company would be successful on iPhone5.